Choosing the Perfect Retail Store Colors
Posted on April 6, 2022
When it comes to choosing fresh and enticing paint colors for retail stores, different paint colors bring out different moods in customers. It’s important to choose store colors that relate to your brand so customers have no trouble identifying you and your services.
Your retail store colors require more thought than just picking a paint color. Color can have a huge influence on your customers’ behavior.
In fact, “85% of shoppers place color as a primary reason for why they buy a particular product,” according to KISSmetrics. Our brain registers colors first, followed by words and shapes, according to color psychology expert Karen Haller.
But it isn’t just the color of a product or the packaging that affects customer behavior. Retail store colors can also influence their behavior – including whether or not they make a purchase.
Beyond current trends, it’s important to consider your customers, your product, your brand, and some tried and true color concepts. There’s not a one-size-fits-all approach here, the best paint colors for a retail store are dependent on that store. Here are some ideas to get you started:
How do I Choose a Store Color Scheme?
There are a few ways to approach determining the best paint color for your retail store. Start by choosing a theme that positively relates to your business and products. For example, if your company deals with the ocean or the beach in some way, you can create the feeling of being there by using colors that remind your customers of the sand, blue water, and sunshine. Most people associate the beach with fun and relaxation, which may, in turn, make them want to linger and shop a little longer.
Or if you have a wilderness clothing company, choosing earthy colors and tones will help immerse the customer into the theme. Try Sherwin Williams’ Ryegrass Green (SW6423) or Sherwin Williams’ Brainstorm Bronze (SW7033) for a light but impactful brown. They may be more inclined to browse around if the atmosphere is something they enjoy – like the great outdoors.
Create an Inviting and Comfortable Environment
You want your customers to feel welcomed and invited into your retail space. Determine what mood you want them to be in while they’re shopping with you. Cool colors like green and blue (think Benjamin Moore Waterfall 2050-50) create a calming effect, while warm colors like oranges and browns feel reassuring.
Bright or bold colors will grab your customers’ attention, so if there are certain products you want to showcase, include vibrant colors in your display. Red is associated with traffic lights and emergency vehicles, and yellow is the color first perceived by the retina. Both colors will make your customers stop and pay attention.
Rely on Your Brand Colors
Using the colors of your logo in your store’s design helps to build brand awareness. Thinking about some of your favorite brands, you probably think of their logo and their brand colors first.
Consumers need something with which to associate your business. Colors that stand out to them will help them remember your brand, and the experience they’ve had with you.
Retail Store Paint Color Trends
One trend in today’s retail spaces includes striking contrasts (mixing bright colors and dark tones). This color combination activates the senses. Another trend is using blurred boundaries with subtle color combinations to create a relaxed or optimistic feeling.
Use Color to Highlight Products
The merchandise is the most important part of your retail store. You don’t want the color of your walls to make your product disappear. Always opt for shades on the subtle side to let your products do the talking.
Here are other color associations from ColorPsychology.org to keep in mind:
- Red – energy, strength, power, passion
- Orange – joy, enthusiasm, happiness, creativity, success, stimulation
- Yellow – joy, happiness, intellect, energy,
- Green – nature, growth, harmony, freshness, safety, healing, tranquility, calmness
- Purple – power, luxury, extravagance, wisdom, creativity, magic, mystery
- White – innocence, goodness, perfection, cleanliness
- Black – power, elegance, formality
As today’s brick and mortar retailers face more and more competition from online shopping, using color to create a unique shopping experience and to influence customer behavior gives you an edge over the online competitors. So, before you begin your next painting project, you’ll probably want to think about how the colors you choose will affect your customers (and even your employees) and the colors that are best for your product and your brand.
Brighten Up Your Store with CertaPro Painters®
No matter what you’re selling in your retail store, you want your space to match your brand accurately while also making customers feel comfortable and excited about your products. Make sure to leave this challenge up to a trusted company providing Retail Painting Services.
CertaPro Painters® delivers first-class exterior and interior painting for any type of retail location, as well as color consultation services to choose the right store colors. We recognize the unique challenges of painting retail spaces inside and out, and have developed our approach to address these key points.
To freshen up your retail store with inviting store colors, contact CertaPro Painters® to schedule your free consultation today!