Shopping for Color: Pick the Right Paint Color for Your Retail Store
Posted on August 8, 2017
- There are many benefits to having fresh and enticing paint colors on the walls of your retail store.
- Different paint colors for retail stores bring out different moods in your customers
- Choose paint colors that relate to your brand so customers can always identify you and your services.
The paint you choose for your retail store requires more thought than picking a paint color. Color can have a huge influence on your customers’ behavior.
In fact, “85% of shoppers place color as a primary reason for why they buy a particular product,” according to KISSmetrics. Our brain registers colors first, followed by words and shapes, according to color psychology expert Karen Haller. But it isn’t just the color of a product or the packaging that affects customer behavior. The colors surrounding them as they shop can also influence their behavior – including whether or not they make a purchase.
Beyond current trends, it’s important to consider your customers, your product, your brand, and some tried and true color concepts. There’s not a one-size-fits-all approach here, the best paint colors for a retail store are dependent on that store. Here are some ideas to get you started:
Retail Store Color Ideas to Tell a Story
Start by choosing a theme that positively relates to your business and products. For example, if your company deals with the ocean or the beach in some way, you can create the feeling of being there by using colors that remind your customers of the sand, blue water, and sunshine. Most people associate the beach with fun and relaxation, which may, in turn, make them want to linger and shop a little longer.
Or if you have a wilderness clothing company, choosing earthy colors and tones will help immerse the customer into the theme. Try Sherwin Williams’ Ryegrass Green (SW6423) or Sherwin Williams’ Brainstorm Bronze (SW7033) for a light but impactful brown. They may be more inclined to browse around if the atmosphere is something they enjoy – like the great outdoors.
Create and Inviting Atmosphere for Your Customers
You want your customers to feel welcomed and invited into your retail space. Determine what mood you want them to be in while they’re shopping with you. Cool colors like green and blue (think Benjamin Moore Waterfall 2050-50) create a calming effect, while warm colors like oranges and browns feel reassuring.
Bright colors will grab your customers’ attention, so if there are certain products you want to showcase, include vibrant colors in your display. Red is associated with traffic lights and emergency vehicles, and yellow is the color first perceived by the retina. Both colors will make your customers stop and pay attention.
Brand Your Store
Using the colors of your logo in your store’s design helps to build brand awareness. Think about some of your favorite brands. When their products come to mind, you probably think of their logo and their brand colors.
Consumers need something with which to associate your business. Colors that stand out to them will help them remember your brand, and the experience they’ve had with you.
Retail Store Paint Color Ideas and Trends
One trend in today’s retail spaces includes striking contrasts (mixing bright colors and dark tones). This color combination activates the senses. Another trend is using blurred boundaries with subtle color combinations to create a relaxed or optimistic feeling.
Highlight Your Product, Don’t Overpower It
The merchandise is the most important part of your retail store. You don’t want the color of your walls to make your product disappear. Always opt for shades on the subtle side to let your products do the talking.
Here are some color associations from www.colorpsychology.org to keep in mind:
- Red – energy, strength, power, passion
- Orange – joy, enthusiasm, happiness, creativity, success, stimulation
- Yellow – joy, happiness, intellect, energy,
- Green – nature, growth, harmony, freshness, safety, healing, tranquility, calmness
- Purple – power, luxury, extravagance, wisdom, creativity, magic, mystery
- White – innocence, goodness, perfection, cleanliness
- Black – power, elegance, formality
As today’s brick and mortar retailers face more and more competition from online shopping, it’s more important than ever to use color to create a unique shopping experience and to influence customer behavior. So, before you begin your next painting project, you’ll probably want to think about how the colors you choose will affect your customers (and even your employees) and the colors that are best for your product and your brand.
Commercial Painting Services
No matter what you’re selling in your retail store, you want your space to match your brand accurately while also making customers feel comfortable and excited about your products. Make sure to leave this challenge up to a trusted company providing professional commercial painting services.
CertaPro Painters® is the company you can trust to deliver first-class exterior and interior painting for any type of retail location. We recognize the unique challenges of painting retail spaces inside and out, and have developed our approach to address these key points. CertaPro Painters® offers professional retail painting services. We complete work on spec, on time and on budget.