Frequently Asked Questions

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How does CertaPro® determine the size of a territory?

CertaPro® gathers demographic information and then designates specific zip codes to form a territory based on single-family dwelling units and average income levels, among other factors.

Will I have to hire salaried employees?

The rate and amount of salaried employees an owner will hire is determined mostly by the rate at which you want to scale your business. Most owners begin by hiring an Office Associate and a Residential Sales Associate as they start to scale the business.

How many crews will I have on staff?

CertaPro® has a critical path to help you determine what infrastructure is needed at different levels of volume, so you scale profitably!

How long is the CertaPro Painters® training program?

You will have two one-week training sessions at the corporate headquarters in Audubon, PA (near Philadelphia). Training consists of a combination of classroom, video, online and field learning as well as Pre-Calls/Webinars. The Pre-Calls will occur before the training sessions at the corporate office. Our corporate trainer will take you through the classroom and virtual training, while your Development General Manager will support you after you start operating. Typically, you will work with your Development General Manager over the phone and through field visits over the next 18-24 months.

How long is the CertaPro® franchise agreement?

The CertaPro® franchise agreement is for a period of 10 years.

What kind of vehicle do I drive?

Typically, each franchisee drives a wrapped Pick-up or SUV.

Where do I buy my equipment?

You will purchase most of your items needed for a first year business from a local paint supplier such as Sherwin Williams.

How long before I have an office outside of my home?

Initially, franchisees operate their franchises from their homes, although if you reside outside your Territory, you will be encouraged to rent a small office within your Territory as soon as possible. Within the first six months of starting your business, you may want to secure office space for an Office Assistant; the office space must be located in your Territory.

How will I attract customers?

Leads are generated for your business in several ways. Internet, Previous Customers , Word-of-mouth, and Direct Mail are among the top methods for attracting customers.

Who owns CertaPro Painters®?

Our parent company is FirstService Brands, which also owns TeleLink Services (TLS), California Closets, Paul Davis Restoration, Pillar-to-Post, and Floor Coverings International.

I do not know how to paint. In fact, I don’t like to paint.

Good. We seek assertive individuals who possess leadership, tenacity, attainment, introspection, and precision. This opportunity is about organization building and scaling a large business. This is not about picking up a paintbrush; it’s about running a professionally managed business.

What if my area has pages and pages of painters in the phone book?

That is good. This means you have a very strong market with a lot of demand. Remember, you are taking market share from your competition when you begin your franchise. The more fragmentation that exists, the more opportunity for you.

Do I need a license?

Many states and localities require you to obtain a painting or home improvement contractor license or registration before you begin operating your franchise.

Is CertaPro Painters® service competitive in the market?

Our targeted customers are seeking value and are not driven only by price. Of course, they want a fair price for our services based on the value they perceive to be purchasing when selecting CertaPro®. Most consumers do not purchase services or products based on price alone. CertaPro® delivers “Certainty®” to the customers at a competitive price.

What is GAF?

This is CertaPro®’s General Advertising Fund, which is used to build and support the CertaPro Painters® Brand on a national and regional level.

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