Our Story

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About CertaPro Painters®

In 1992, CertaPro Painters®, Ltd. began with the vision of making residential and commercial painting services easier and more convenient for homeowners and business owners. From the beginning, our promise has been that of certainty, aiming to reassure customers of our quality and expertise. While today we are the largest residential painting contractor in North America, our locally owned and operated franchises take pride in bringing personalized service to customers in every region, allowing them to focus on what matters most.

FirstService Brands

Certa ProPainters, Ltd. is a subsidiary of FirstService Brands, the leading North American brand in property services. Made up of extensive franchise networks and company-owned operations including California Closets, Floor Coverings International, Paul Davis Restoration, Pillar To Post Home Inspectors, and TLS. FirstService Brands has been built with careful intention to provide exceptional value for its customers.

FirstService Brands is a subsidiary of FirstService Corporation, (NASDAQ: FSV, TSX: FSV) a North American leader in the essential property services sector. Further information may be obtained at www.firstservice.com.

I am constantly amazed by how whatever I need to learn in regard to growing my franchise is right out in front of me as soon as I realize that I need to learn it.

- Dave Strahl | CertaPro® of Chagrin Falls, OH

Dave Strahl | CertaPro® of Chagrin Falls, OH

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Executive Team Bios

Read our Executive Team Bios below to find out more about the leaders that will support you as you grow and scale your business as a CertaPro® owner.

Michael Stone | CEO and President

Mike Stone was appointed President in March 2015. Previously, Mr. Stone served as Vice President of Operations from January 2013 until his appointment as President. Mr. Stone also served as Regional Vice President from 2007 until 2013. Mr. Stone has been with CertaPro® since March 2003, first as a General Manager in Development and later as a General Manager in Operations. Prior to that, Mr. Stone was a Residential Sales Associate for a CertaPro Painters® franchisee for four years.

Michael Stone

Dawn Perry | Chief Brand Officer

Dawn Perry joined CertaPro in August 2022 as the Chief Brand Officer. Previously Ms. Perry held two roles over 12 years at Anywhere Real Estate as Senior Vice President Cross Brand Marketing and Chief Marketing Officer at ERA Real Estate. Ms. Perry also successfully ran her own Little Gym franchise for four years. She has held marketing management positions with Avis Budget Car Rental Group, Scholastic Book Club, and Time Inc., providing her with more than 30 years of marketing experience and a proven track record of driving lead generation through effective programs across multiple platforms and audiences.

Dawn Perry

Bill Palliser | Executive Vice President of Operations

Mr. Palliser joined CertaPro Painters® in September 2021 as Executive Vice President of Operations. Previously, Mr. Palliser spent 18 years with Sherwin Williams. Over his 18 years, he has held numerous positions in Store Management, Commercial and Residential Sales, as well as District Management. Mr. Palliser spent five years on their National Account team managing the CertaPro relationship across North America, developing strategies to strengthen the partnership between the two companies. Most recently, he was the National Accounts Sales Director, where he led a team offering innovative solutions for strategic clients in the residential, multi-family, commercial, hospitality, and healthcare market segments.

palliser

Rich Hoffmann | Senior Vice President of Leadership and Strategy

Rich has been in Franchising for over 20 years. He has been in his current role—Senior Vice President of Leadership and Strategy—since March 2021. He works with team leaders, direct supervisors, and program managers to develop their leadership development skills, strategy and tactics, and to synthesize cross team programs which serve our organizational vision and mission. Rich first joined CertaPro in October 2008 as an Operations General Manager. In January 2013, he became responsible for the development and deployment of CertaPro University Online, and then in January 2017 he was appointed Vice President of Leadership and Development, where he was responsible for developing the strategy and team to design and deliver our online and instructor-led learning for our franchise community and corporate team members.

Prior to joining CertaPro Painters, Rich worked in account management, recruiting, training, sales, and he even served as a Franchise Manager himself for several years.

Hoffman

Adam Biedenbender | Vice President of Franchise Business Development

With nearly 20 years of experience in franchising, Adam has a successful track record in lead generation and identifying new business opportunities. As VP of Franchise Business Development, he will focus on driving growth in franchise expansion and resale opportunities. Prior to CertaPro Painters®, Biedenbender held leadership roles at Lift Brands, Primo Hoagies, Papa Murphy's International, and Smashburger. He is eager to leverage his experience and extensive franchisee network to expand CertaPro's presence across North America.

Yana Duman | Vice President of Brand Strategy

Yana has been in her current position, Vice President of Brand Strategy since February 2022. She has been with CertaPro Painters® for nearly a decade, holding positions as Director of Brand Experience & Insights, Director of Regional Marketing, Senior Regional Marketing Manager, and Regional Marketing Manager of Canada & Northeast US. A few highlights from Yana’s time with the organization include developing and launching a new mail ordering portal, developing an integrated NPS & Online Review survey system, facilitating co-op mass media decisions, driving a customer retention strategy re-design, writing content for direct mail and developing Marketing Automation campaigns.

Prior to joining CertaPro Painters®, Yana served as National Franchise Manager for Haines Direct, where she assessed business practices, identified key problem areas and implemented strategic improvements. Yana also has a background in business development and account management, working in this area for nearly 5 years with various franchise and non-franchised clients in outside organizations.

Yana Duman

David Proulx | Vice President of Operations

In November 2021, David was appointed Vice President of Operations. He originally joined CertaPro in 2013 as a General Manager and went on to serve as Director of Startups, helping the owners build a solid and scalable foundation. He became a Director of Strategic Operations in 2018, then Regional Vice President in 2020. Prior to joining CertaPro Painters®, David was a Project Manager with Paul Davis, and before this, he ran a franchise from 2001-2003 with College Pro while attending university. He graduated in 2004 and joined College Pro full time.

David has been an Examiner/professional level coach since 2009 who maintains the integrity of the Skill Development Program through field certifications. In this role, he promotes learning within the organization and is a champion of lifelong learning. He considers the Skill Development Program to be a cornerstone to how we lead people and ourselves.

david proulx

Christian Russo | Vice President of Performance Marketing

Christian Russo proudly joined CertaPro Painters in February 2023 as Vice President of Performance Marketing. Christian has spent his extensive career focused on the cutting edge of marketing innovations. Starting out at a leading digital agency during on the early days of social media, content marketing, and search, he set the strategies for globally recognized brands including Sony, Pitney Bowes, and Prudential.

He continued his career driving an eCommerce transformation followed by over a decade at leading luxury real estate franchise organization Sotheby’s International Realty and its parent company, Anywhere Real Estate. Some highlights included overseeing the brand’s global media strategy, leading analytics and measurements, developing and distributing consumer and B2B apps and services, and creating their video strategy which culminated in the brand’s YouTube Silver Award winning YouTube channel as the most viewed channel in the real estate industry.

christian

Rich Volp | Vice President of Operational Excellence

Mr. Volp was appointed Vice President of Operational Excellence in January of 2024. He is responsible for developing and implementing new processes and procedures to improve corporate and franchise efficiencies. Mr. Volp joined CertaPro Painters in 2007 as a Development General Manager, a position held until becoming an Operations General Manager in January 2009. In 2012, Mr. Volp became Regional Director of the Southeast and MidAtlantic regions; Mr. Volp became Regional Vice President in 2014 for these regions. During January of 2018, Mr. Volp moved from the Operations Team to the Leadership & Development Team, assuming the role of Leadership Director. Late in 2019, Mr. Volp was appointed Vice President of Business Solutions, with responsibilities of leading the Information Technology team.

Dean Riviera | Chief Information Officer

Dean Riviera became the first Chief Information Officer (CIO) of CertaPro Painters, taking the lead on IT infrastructure and business applications. A recognized expert in digital technology growth, with a Corporate Vision Magazine award to his name, Dean brings extensive experience as an accomplished executive technology leader. His diverse expertise across various industry sectors and franchises have helped companies improve their agility through strategic architecture, data-driven management, and strong engineering practices. Before joining CertaPro Painters, Dean held executive positions at The Robert Allen Group, Neighborly, and Safelite AutoGlass.

I am constantly amazed by how whatever I need to learn in regard to growing my franchise is right out in front of me as soon as I realize that I need to learn it.

- Dave Strahl | CertaPro® of Chagrin Falls, OH

Dave Strahl | CertaPro® of Chagrin Falls, OH

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Meet Our Franchise Development Team

Read our Franchise Development Team Bios below to find out more about the members you will work with while discovering the opportunity with CertaPro Painters®.

David Barron | General Manager, Franchise Mergers & Acquisitions and Resale

David joined CertaPro Painters® as a Franchisee in Ottawa at the end of 2011. He built the business to $2.1 million over the course of 7 years, leading to a successful resale of the business in 2018. David now shares his direct experience and knowledge with our franchisees, helping them to build their succession plan, to then prepare business for sale and finally to support them through the selling process to close. He has been on the corporate team since March 2021.

Prior to CertaPro, David worked for many years in executive leadership with technology growth companies with an extensive background in marketing, finance, data management, sales and sales management. David received his Honors Business Administration degree from the Ivey Business at Western University with a focus on Marketing and Finance and a minor in Mathematics. He later attended Harvard Business School and received a Certificate in Negotiation Mastery. David serves as the Ottawa Alumni Chapter President for the Ivey Business School and enjoys family life, baseball, cycling and Nordic skiing.

David Barron

Greg Salzano | General Manager of Franchise Development

Greg has worked in franchise and business development since 2002. He joined CertaPro Painters® in September 2021 as General Manager of Franchise Recruiting. Prior to this, he served as Director of Franchise Development for Philly Pretzel Factory for 7 years. Leading up to that, he served as Franchise Development Manager for the Western US division of FullSpeed Automotive, handled franchise development for Amada Senior Care, and did some independent franchise consulting. Greg was also the Vice President of Business Development for Sign Biz, Inc for over 9 years.

Greg belongs to several professional organizations, including FranServe, Business Alliance, Inc., and International Franchise Professionals Group. He received his Bachelor of Arts degree from University of Michigan.

greg salzano

Brennan Conway | General Manager of Franchise Recruiting

Brennan joined CertaPro Painters® as General Manager of Franchise Recruiting in June 2020 and has been in the franchising industry since 2008. Prior to CertaPro he was a Franchise Operations Manager with GYMGUYZ, a Franchise Consultant with Reliance Business Consultants, and a Market Development Manager with AAMCO Transmissions. Brennan is skilled in new business development and strategic planning. He spent the first part of his career helping new franchisees open their businesses on the Real Estate and Operations side, and later moved to franchise recruiting to help individuals realize their goal of owning their own business.

Brennan Conway

Richard Feimster | Senior Recruiter

Richard was in the insurance world for 30 years and has experience with business ownership as he owned a claims adjustment firm. He has been supporting prospective CertaPro® franchise owners find their way into the business since his move to CertaPro® in 2012. He is also a proud graduate of Penn State University and currently resides just outside of Philadelphia, PA.

Richard Feimster

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