Our Story

Learn About Our Story & Our Team

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About CertaPro Painters®

In 1992, CertaPro Painters, Ltd. began with the vision of making residential and commercial painting services easier and more convenient for homeowners and business owners. From the beginning, our promise has been that of certainty, aiming to reassure customers of our quality and expertise. While today we are the largest residential painting contractor in North America, our locally owned and operated franchises take pride in bringing personalized service to customers in every region, allowing them to focus on what matters most.

FirstService Brands

Certa ProPainters, Ltd. is a subsidiary of FirstService Brands, the leading North American brand in property services. Made up of extensive franchise networks and company-owned operations including California Closets, Floor Coverings International, Paul Davis Restoration, Pillar To Post Home Inspectors, and TLS. FirstService Brands has been built with careful intention to provide exceptional value for its customers.

FirstService Brands is a subsidiary of FirstService Corporation, (NASDAQ: FSV, TSX: FSV) a North American leader in the essential property services sector. Further information may be obtained at www.firstservice.com.

I am constantly amazed by how whatever I need to learn in regard to growing my franchise is right out in front of me as soon as I realize that I need to learn it.

- Dave Strahl | CertaPro® of Chagrin Falls, OH

Dave Strahl | CertaPro® of Chagrin Falls, OH

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Executive Team Bios

Read our Executive Team Bios below to find out more about the leaders that will support you as you grow and scale your business as a CertaPro® owner.

Michael Stone | CEO and President

Mike Stone was appointed President in March 2015. Previously, Mr. Stone served as Vice President of Operations from January 2013 until his appointment as President. Mr. Stone also served as Regional Vice President from 2007 until 2013. Mr. Stone has been with CertaPro® since March 2003, first as a General Manager in Development and later as a General Manager in Operations. Prior to that, Mr. Stone was a Residential Sales Associate for a CertaPro Painters® franchisee for four years.

Michael Stone

Bruce Schmidt | Chief Brand Officer

Bruce was appointed Chief Brand Officer in October 2016. He has over thirty-five years experience in marketing and brand development, with CertaPro® being the fifth organization in consumer/business services in which he has served as chief marketing officer. His previous franchise experience was as Chief Marketing Officer for AAMCO Transmissions, Inc. & Total Car Care and prior to that, Vice President of Marketing for Nutri/System Weight Loss Centers. Earlier in his career, he served in brand management positions for several Fortune 500 organizations. Bruce has an MBA from the University of South Carolina and a Bachelor’s degree in Business Administration from the University of Wisconsin at Green Bay.

Bruce Schmidt

Bill Palliser | Executive Vice President of Operations

Mr. Palliser joined CertaPro Painters® in September 2021 as Executive Vice President of Operations. Previously, Mr. Palliser spent 18 years with Sherwin Williams. Over his 18 years, he has held numerous positions in Store Management, Commercial and Residential Sales, as well as District Management. Mr. Palliser spent five years on their National Account team managing the CertaPro relationship across North America, developing strategies to strengthen the partnership between the two companies. Most recently, he was the National Accounts Sales Director, where he led a team offering innovative solutions for strategic clients in the residential, multi-family, commercial, hospitality, and healthcare market segments.


Rich Volp | Vice President of Business Solutions

Mr. Volp was appointed Vice President of Business Solutions in October 2019, with responsibilities for leading the Information Technology team. Mr. Volp joined CertaPro Painters® in 2007 as a Development General Manager, a position he held until becoming an Operations General Manager in January 2009. In 2012, Mr. Volp became Regional Director of the Southeast and MidAtlantic; Mr. Volp became Regional Vice President in 2014 for these regions. During January of 2018 Mr. Volp moved from the Operations Team to the Leadership & Development Team assuming the role of Leadership Director.


Valerie Kinney | Vice President of Marketing

Valerie was appointed Vice President of Marketing in March 2015, having joined CertaPro® as Regional Marketing Director in September 2014. Previously, Valerie was with Auntie Anne’s Inc., a franchisor located in Lancaster, PA from June 2003 through September 2014 as Director of Communications (March 2006-September 2014), PR Manager (November 2004-March 2006) and Public Relations Coordinator (June 2003-November 2004).

Corporate has built a very trusting and collaborative environment between franchisees which is invaluable to our local learning and development.

- David Barron | CertaPro® of Ottawa, ON

David Barron | CertaPro® of Ottawa, ON

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Meet Our Franchise Development Team

Read our Franchise Development Team Bios below to find out more about the members you will work with while discovering the opportunity with CertaPro Painters®.

Bruce Sadowsky | General Manager of Franchise Development

Bruce has more than 10 years of experience in the franchise industry, having experience as both a franchisee and an employee of the franchisor. He started with CertaPro Painters® franchise owner in in 2007, and then joined the CertaPro® corporate staff in 2009, where he served as General Manager in Franchisee Development. As a GM, Bruce mentored new franchisees through the beginning phases of their businesses as they transitioned into business ownership—mainly from corporate roles. Since 2015, Bruce has worked with prospective business owners in his role as General Manager of Franchise Development – working with franchisee candidates that are looking at either starting a new market or purchasing an existing business. Bruce is a graduate of New York Chiropractic College, where he earned his Doctor of Chiropractic degree. He and his wife, Ann, live in Sudbury, Massachusetts, with their three children.

Bruce Sadowsky

Richard Feimster | Senior Recruiter

Richard was in the insurance world for 30 years and has experience with business ownership as he owned a claims adjustment firm. He has been supporting prospective CertaPro® franchise owners find their way into the business since his move to CertaPro® in 2012. He is also a proud graduate of Penn State University and currently resides just outside of Philadelphia, PA.

Richard Feimster

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