Franchise Ownership Articles > Hobbyist to Entrepreneur: Turn Your Home Improvement Passion into Profits

Hobbyist to Entrepreneur: Turn Your Home Improvement Passion into Profits

Posted on April 5, 2024

Transforming your hobby into a thriving business is a journey many dream about but few dare to embark on. For enthusiasts in the realm of home improvement, this path not only promises personal fulfillment but also a lucrative future. Its easy to imagine taking your passion for home improvement and turning it into a profitable venture, but making it a reality is easier than you think. This is where the opportunity to start a home improvement franchise with CertaPro comes into play.

The Rise of Home Improvement Businesses

The home improvement industry has seen a significant surge in demand. As more people invest in enhancing their living spaces, the need for professional, reliable services becomes paramount. Starting a franchise with CertaPro taps into this growing market, offering a structured way to deliver your home improvement skills to a wider audience.

Americans On The Move

Americans are well known for living a fast-paced and often unpredictable lifestyle. Whether its a new job offer or a simple act of exploration, millions of Americans move across the country every single day. According to Nasdaq, The average American moves 6-8 times during their lifetime. These moves happen most frequently under the age of 45. but even older Americans often move for reasons such as company relocation or retirement.

Nasdaq sourced information from Steinway Moving and Storage which attributed these moves to factors such as education, job opportunities, and starting families. The average American may move multiple times for various job opportunities or to meet new people. Another example being, moving to the hometown of their spouse or a new location entirely to live as newlyweds. Then, when their family expands, they sell their property and move to a larger home.

As the general population moves from place to place, they often paint their property upon moving in or moving out. Whether they plan to maximize the property value or repair some damaged drywall that was previously overlooked, the need for home improvement companies remains constant in this ever growing market of home ownership.

The Mainstreaming of Home Improvements

As Americans continue to purchase homes and settle into new locations, a growing number of them have become educated on the topic of home improvement and maximizing their living space. For example, Pew Research has found adoption of solar panels on a steady rise since the 1950s, and Business Wire has reported a growing use of EIFS in home construction, projected to continue rising through 2025.

In the world of home improvement, all of these elements of a home’s value are interconnected. A solar panel will not ameliorate water damage nor will EIFs mitigate wood rot on cedar siding. Here at CertaPro, we’ve continued to stand as the number one resource for home services across North America. When Americans are reading home improvement blogs and magazines, they keep CertaPro in mind. And as more Americans hold their homes to higher standards, CertaPro’s local franchisees are here to help meet them.

An Ever Growing Customer Base

According to US News, current mortgage rates are likely to decrease into 2028 as lending rates fall and more buyers/sellers enter the housing market. The home improvement companies that will capitalize on this trend are those who have already established themselves with both an online and offline presence. Its the companies already known locally and already ranked digitally that will be able to convert this market rebound into lucrative profits.

Thankfully, partnering with CertaPro means the franchisee can leverage the trusted brand of CertaPro to maximize their visibility to home owners and prospective buyers. Rather than struggling for brand differentiation, franchisees can rely on a brand with thousands of projects already completed. For information about your local CertaPro, check out our franchise locator tool here.

What Does It Take?

Transitioning from a hobbyist to an entrepreneur requires a blend of passion, dedication, and the right support system. Starting a franchise with CertaPro provides you with a proven business model, brand recognition, and continuous support, setting you up for success in the competitive world of home improvement.

1. Harness Your Passion

Your love for home improvement is the foundation. It drives your willingness to learn, adapt, and overcome challenges. This passion is what will set your services apart in a crowded market.

2. Embrace the Learning Curve

Embarking on this journey introduces you to the nuances of managing a business. From marketing strategies to customer service excellence, every aspect of your operation needs to align with professional standards. CertaPro offers comprehensive training and resources to ensure you’re well-equipped to meet these demands.

3. Leverage Support

One of the advantages of starting a franchise is the support from the franchisor. CertaPro provides marketing, operational, and technical support, allowing you to focus on what you do best – transforming homes. This backing is invaluable for newcomers to the entrepreneurial scene.

Setting the Stage for Success

Starting your CertaProCO franchise is more than a business venture; it’s a commitment to excellence and customer satisfaction. The focus is always on delivering high-quality services that meet clients’ needs and exceed their expectations. This customer-centric approach is the cornerstone of success in the home improvement industry.

Embark on this rewarding journey and see where your passion can take you. The road from hobbyist to entrepreneur is paved with challenges, learning, and immense satisfaction. With the right partner like CertaPro, your dream of owning a profitable home improvement business is within reach. Contact CertaPro for franchising opportunities today!

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