Breaking Barriers: Women Thriving in a Traditionally Male-Dominated Industry

For decades, the home services and painting industry has been seen as “a man’s world.” But that narrative is changing—and it’s changing fast. Today, more women are stepping into leadership and ownership roles, building successful businesses in industries that once had few seats at the table for them. They’re not just keeping up—they’re setting new standards in customer experience, team culture, and community impact.

Read on to learn more about some of our most successful female franchisees at CertaPro Painters.

Amie Reynolds

Amie is a Partner and General Manager at CertaPro of NE San Antonio. Prior to CertaPro, Amie was an Active Duty Medical Service Corp Officer in the United States Army.  She still serves in the Army Reserves today.  She is married and has two children.  She enjoys road trips and being a Cub Scout Den Leader. Amie has recently expanded her business from its base in New Braunfels to a new office in Cibolo, TX. In spite of the challenges the economy has faced, Amie has managed to grow her business through providing the personal touch to her business.

Check out CertaPro Painters of NE San Antonio Today!

Jen Marmor

Jen attended Northern Arizona University and obtained a BSBA in Marketing. Jen was employed with WellsFargo as a Senior Marketing Consultant before joining the CertaPro team.  Nathan and Jen were married in the summer of 2013. Together with her husband, Nathan Marmor, she runs one of the most successful CertaPro franchises in the state of Arizona. Like Amie, her business employs countless painters and residential sales leads in her community. CertaPro Painters is proud to have her with us!

Check out CertaPro Painters of Scottsdale Today!

Branshe Shutz

Branshe Schutz is the co-owner of CertaPro Painters of East York and Don Mills. Originally from Mexico City, she shares this venture with her husband and co-owner, Abraham. Together, they are the proud parents of two wonderful boys. With more than 14 years of experience in both corporate and entrepreneurial endeavors in Mexico, they embarked on the most significant journey of their lives—immigrating to Canada & starting CertaPro Painters of East York & Don Mills (Toronto).

Check out CertaPro Painters of East York & Don Mills Today! 

CertaPro Painters: Welcoming Women Franchisees For Over 30 Years!

At CertaPro Painters®, we’re proud to support a growing community of women franchise owners who are breaking barriers and building thriving businesses. These leaders bring bold vision, compassion, and a no-nonsense approach to getting the job done right. From first-time entrepreneurs to seasoned professionals transitioning careers, our women owners prove every day that success in this industry isn’t about gender—it’s about leadership, integrity, and commitment.

To any woman considering a leap into business ownership—there’s a place for you at CertaPro Painters®!