Zillow Data Shows Exterior and Interior Paint Choices May Impact Home Value

Posted on July 5, 2018

As a homeowner, increasing the value of your home is something you think about a lot. Every smart home improvement decision, whether it’s installing a pool, a deck, or a new bathroom, is made after a careful consideration of a return on your investment. If you hire a professional to install new windows, you want to know how much those new windows will increase your home’s value in the long run to justify the expense, right?

What if we told you that one of the easiest ways to increase your home’s value is to strategically paint parts of your home a specific color? What if we told you that just having your front door painted a certain color can increase your home’s value by $1,500?

Zillow, a popular real estate website, recently analyzed more than 32,000 photos from homes for sale across the United States. What they found was extremely interesting: The colors that people chose to paint various rooms in their homes made a huge difference when it came to the final sale price.

When staging a home for a showing, real estate agents will usually advise you to make the rooms look as neutral as possible so that potential buyers will “see” their belongings filling the walls and the floor space. A lot of homeowners assume that having the walls painted white or beige is the best way to do this. It sounds like common sense, but the opposite is actually true; painting rooms white can actually decrease the sale price of the home!

Do you want to know which colors to use for both your interior and exterior paint to raise your chances of getting a great offer on your home? Read on before listing your home!r

A Navy Blue Front Door Boosts Your Curb Appeal

The exterior of your home may be the most important part of getting the potential buyer in the front door in the first place. Curb appeal is everything in most markets; you’ll want to have attractive and well-maintained landscaping. The exterior paint or siding color on the home itself have a huge impact on a home’s value, and even the color of the front door makes a significant difference. Zillow found that navy blue front doors raised the selling price of homes by about $1,500. Grayish-beige home exteriors on stucco houses brought in $3,500 more than those painted tan or brown.

Go Cool In The Kitchen

The Zillow analysis found that blue kitchens are more appealing to buyers than more common interior paint color palettes. To give you an example, shades of yellow and beige are popular among current homeowners but not for new buyers. Consider having your kitchen professionally redone in a nice slate blue or a light gray with blue undertones to attract a buyer. The average Zillow listing with a blue-gray painted kitchen sold for over $1,800 more than kitchens in other colors, according to their research.

This Bathroom Color Increases The Sale Value By How Much?!

The bathroom is small enough that switching its color is quick and easy; it can also pack a big punch when it comes to your profit. According to the Zillow article, light blue bathrooms, ranging from pale baby blue to a soft periwinkle, raised the average selling price by an astounding $5,440! This is a great way to nudge up your asking (and selling) price without a large financial investment.

A Surprising Color For The Living Room Buyers Can’t Resist

If any room in your home is going to be painted a neutral color, it should be the living room. According to Zillow’s research, oatmeal, taupe, and other shades of brown can boost a home’s value nearly $2,000. If you prefer bold or dark colors in the living room, you can jazz it up with bright throws, pillows, or an area rug. It’s a crucial area of the home, so talk to the professional painters at CertaPro Painters® to find out which shade of brown is best for the size and window positioning of your living room.

The Dining Room Color Buyers Are Hungry For

You might have heard a lot about the psychology of color when it comes to the dining room. Some colors can influence you to eat more and some influence you to eat less. But when it comes to what sells, Zillow found that slate blue dining rooms inspired people to make bids almost $2,000 more than they offer for a home with a white dining room. Look for a blue with gray tones; you can also use the same shade that you choose for the kitchen to really impact your profit!

Experts That Can Help

Our professional painters always work with homeowners to understand their goals – including their plans for the home after we finish painting. Color decisions go well beyond personal preferences, especially if you are preparing your home for a sale. Everyone understands curb appeal when preparing to sell a home but understanding how to update key rooms and spaces inside may also help you increase your selling price.

At CertaPro Painters®, we care about the long-term value of your biggest investment. Whether you are looking for interior paint, exterior paint, or deck staining, you can trust our expertise and experience. We offer a free estimate to homeowners in your area.

Contact us today to schedule this no-cost, no-obligation visit to find out how you can increase the value of your home with your color choices.


  • Tags:
  • painting
  • residential painting