Zillow Study Reveals The Front Door Color That Spikes Home Value

Posted on July 27, 2018

Neutrals are out and pops of color are in when it comes to the exterior painting scheme of your home. This isn’t just a designer’s opinion; it’s backed up by real-world data collected as part of Zillow’s 2018 Paint Color Analysis study, and the results (especially when it comes to home value) might surprise you.

We’ve referenced Zillow’s previous study illustrating how a fresh coat of paint can have a significant impact on the sale price of a home before, but Zillow’s analysis shows that the color of the front door alone makes a difference worth thousands of dollars.

The study is based on an analysis of over 135,000 photos from homes that have been sold around the United States. After crunching some numbers, the results were tabulated and the winning colors (and losers) were revealed.

The Color That Can Add $6,000 To A Home’s Value

Want to know the secret that can add over $6,000 to your home value for a very small investment? Have your front door painted black.

According to Zillow’s study, front doors colored charcoal, smoky black, or a rich jet black can increase a home’s value by $6,271. Considering how economical it is to have your front door painted, this is one of the best investments you can make to add a premium to your home’s price.

While it might seem like a black front door is boring or lacks the creativity needed for true curb appeal, consider this: The Zillow researchers discovered that pops of color through the use of contrasting colors (including black with a contrasting color) adds interest and dimension to the home. These colors also help photos and videos in your home’s online listing stand out and capture buyer attention and curiosity.

This Color Can Cause You To Lose $3,000 Of Home Value

If certain colors of exterior paint increase a home’s value, it stands to reason that some colors might result in a decrease in value, right? As it turns out, the Zillow data backs that up as well. Yellow seems like a perfectly safe, likable color for a home’s exterior, but the analysis shows that yellow can shave roughly $2,000 off a home’s value.

The hue makes a major difference, too. A creamy bright yellow, a flax yellow, or even a warm yellow with brown undertones used on the exterior can reduce your home’s value by $3,408.

With all of this information in mind, consider painting your home in a more neutral color (just not yellow) and use bolder colors (like a black front door) to add the interest and dimension that buyers love.

Furthermore, if you’re selling your home, then you’ll want to select colors that are proven to improve your sale price. But while quick-hit projects can potentially help spike your sale price, it’s also important to think about the long-range of homeownership. If you’re not selling immediately, then focus on exterior painting, door painting, and door refinishing that boosts your home’s curb appeal and uses colors you like.

Exterior Painting: Quality Matters

Of course, the color only helps so much. If your house isn’t painted with quality paint by professional house painters who pay attention to every detail (clean lines are so important!), it doesn’t matter what colors you choose. The value of your home won’t go up. In fact, it’s likely to go down.

CertaPro Painters® is here to help you as a trusted advisor in choosing colors for your home and front door. Our exterior painters follow a proven system to ensure the end result inspires care and pride in your home.

Our home painters begin by washing your home’s exterior to remove dirt and mildew. A properly prepped surface makes a big difference in the quality of the paint job, so our exterior house painter service includes scraping of loose paint, sanding glossy areas, and caulking gaps to prevent water damage as the years go by. Next, all repaired areas are primed. Finally, a premium-quality paint is applied so your home’s exterior features a clean, uniform finish.

At the end of each project day, your CertaPro Painters® team will clean around your home to ensure all materials are stored and any paint chips and debris are removed. When the project is completed, your job site supervisor will inspect everything with you to ensure you’re 100% satisfied.

Get Your Free Painting Estimate

CertaPro Painters® has been helping homeowners like you since 1991. Whether you want a black front door, need to change your yellow exterior walls to something different, or just a simple door refinishing, our team can help you transform your home into something you’ll truly love. Contact us today to schedule your free estimate.


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  • exterior painting
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