Veteran Franchise Ownership: Leading With Purpose at CertaPro Painters®

For many veterans, the transition from military service to civilian life brings an important question:

Where can leadership, discipline, and service still make a meaningful impact?

Business ownership offers one answer—but not every opportunity is built to support veteran leaders. The right franchise provides structure without rigidity, autonomy without isolation, and a mission that aligns with values developed through service.

CertaPro Painters® has become a natural fit for veterans who want to lead with purpose, build strong teams, and create long-term stability through business ownership.

A Franchise Model That Aligns With Military Leadership

Veterans bring a unique skill set into franchise ownership: accountability, operational discipline, and the ability to lead under pressure. CertaPro Painters® is designed to support those strengths.

The franchise model provides clear systems, defined processes, and ongoing support—allowing owners to focus on leadership, team development, and execution rather than guesswork.

That structure creates an environment where veteran owners can apply their experience while still shaping their business in a way that reflects their personal leadership style.

A Proven Commitment to Veteran Ownership

CertaPro Painters® is a 5-Star VetFran member, reflecting a long-standing commitment to supporting veterans in franchise ownership.

Veterans currently represent approximately 10% of the franchise network, with more joining each year. This isn’t a symbolic initiative—it’s an active, growing segment of the brand.

Veteran franchise owners are supported through intentional programs designed to foster connection, education, and shared growth.

Veteran Resource Group: Built by Franchisees, for Franchisees

In 2024, CertaPro Painters® launched a franchisee-led Veteran Resource Group to strengthen collaboration across the network.

This internal group provides a space for veteran owners to:

• Share operational insights and best practices
• Support one another through peer mentorship
• Participate in education and leadership development
• Engage in community service initiatives

The focus is practical and relationship-driven—helping veteran owners navigate challenges while staying connected to a larger purpose.

Veteran Referral Program: Supporting the Next Generation of Owners

Also launched in 2024, the Veteran Referral Program reflects CertaPro’s commitment to growing veteran ownership from within.

The program offers:

• Referral bonuses and financial incentives
• Discounts designed to support veteran entry into ownership
• Outreach tools to help veterans share opportunities within their networks

This initiative encourages veterans to support fellow service members who are exploring entrepreneurship as their next chapter.

Representation Beyond the Franchise Network

CertaPro Painters® actively participates in VetFran panels and events nationwide, sharing real-world insights from veteran franchise owners.

These conversations highlight leadership transitions, lessons learned, and the realities of franchise ownership—helping future owners make informed decisions.

The goal isn’t recruitment for its own sake. It’s visibility, education, and representation for veterans considering business ownership.

Building Teams, Serving Communities, Creating Stability

Veteran franchise ownership is about more than business metrics. It’s about building teams, serving local communities, and creating something that lasts.

A CertaPro Painters® franchise offers veterans the opportunity to apply their leadership skills in a civilian setting—while remaining connected to values of service, accountability, and teamwork.

Explore Veteran Franchise Opportunities

If you’re a veteran considering your next step, franchise ownership may offer the structure, support, and purpose you’re looking for.

Learn more about CertaPro Painters® franchise opportunities for veterans.