Franchise Ownership Articles > The Latest Trends Driving Demand for Home Improvement Services

The Latest Trends Driving Demand for Home Improvement Services

Posted on April 5, 2024

In the dynamic landscape of home improvement, staying ahead of the curve is crucial for entrepreneurs and businesses alike. Recent trends have significantly influenced homeowners’ decisions, creating a burgeoning demand for home improvement services. This surge presents an opportune moment for potential franchisees to consider a venture with CertaPro, a leader in the industry known for its commitment to quality and customer satisfaction.

Restore Old Homes Rather Than Buy New Ones

According to Statista, the home improvement market has been on a steady growth trajectory and is projected to reach 600 billion in sales by 2027. This coincides with a growing trend towards purchasing and restoring existing homes rather than buying new ones.

One of the most prominent trends in home improvement is the shift towards sustainability and eco-friendliness. Homeowners are increasingly seeking ways to reduce their carbon footprint and make the most out of their existing living spaces. This includes the installation of energy-efficient appliances and a general shift away from processed materials. For example, the use of cedar siding has grown significantly over the years as homeowners seek a more natural style of living.

By aligning with CertaPro, franchisees can tap into this growing market, offering services that not only enhance the aesthetic appeal of a home but also its environmental sustainability. Of course, that’s only one of the many home improvement trends to keep an eye on.

Outdoor Living Spaces Gain Popularity

Another significant trend is the emphasis on outdoor living spaces. According to, patios and other outdoor spaces are growing at an undeniably fast pace. With more people spending time at home, there’s a growing desire to create comfortable and functional outdoor areas. This includes expansive decks, patios, outdoor kitchens, and even fully equipped outdoor entertainment areas. CertaPro franchisees have the opportunity to meet this demand by offering services that transform ordinary backyards into luxurious extensions of the home, enhancing both the property’s value and the homeowner’s lifestyle.

Home services related to outdoor areas include

  • Wood Rot Repair
  • Deck Board Replacement
  • Concrete Staining

And more! As more of the workforce goes remote, the importance of outdoor living spaces is going to rise even further to limitless heights.

The Impact of Remote Work on Home Design

The shift towards remote work has also impacted home improvement trends, with many homeowners seeking to create dedicated home offices or workspaces. This trend underscores the need for renovations that prioritize functionality, comfort, and productivity. By partnering with CertaPro, franchisees can offer customized solutions that cater to the unique needs of remote workers, from acoustic ceiling installation to crown molding installation. Each of these elements helps maximize the beauty of the client’s home office and other spaces.

Why Now is the Time to Invest in a Home Services Franchise

The current trends in home improvement highlight a rapidly evolving market with diverse opportunities for growth and innovation. Investing in a CertaPro franchise allows entrepreneurs to leverage these trends, providing services that are in high demand among today’s homeowners. With a proven business model, extensive training, and ongoing support, CertaPro empowers its franchisees to achieve success in the competitive home improvement industry.

As these trends continue to evolve, the demand for home improvement services is expected to rise, making now an ideal time to explore a franchise opportunity with CertaPro. By focusing on sustainability, technology, outdoor living, and the needs of remote workers, franchisees can position themselves at the forefront of the industry, meeting the changing needs of homeowners and securing a profitable future in the home improvement sector.

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