Inside CertaPro Painters®’ 13% Click Rate: The ContactMonkey Effect

CertaPro Painters® has always prioritized clear communication across its franchise network, but as the business expanded and expectations increased, so did the need for a better internal communications system. With dozens of independently owned and operated franchises, national marketing programs, and a growing corporate team, the need for scalable, measurable, and dynamic communication tools became essential.

Lindsey Champagne, Director of Communications and PR at CertaPro Painters®, led the effort to modernize the company’s internal communication strategy. It became clear that traditional email distribution methods were no longer enough. There was no insight into how emails were performing, how employees were engaging with them, or whether the messaging was aligned with team needs. “We weren’t using any tools to help track or inform!” Lindsey explained. That gap posed a real risk to franchise alignment and productivity.

The Turning Point: From Guesswork to Strategy

The team found their answer in ContactMonkey, an internal communications platform introduced to them through a trusted referral. What stood out was not only the tool’s ease of use but the dependable customer support behind it. In an industry where relationships and responsiveness matter, the fact that ContactMonkey stayed involved post-implementation helped solidify the partnership.

Before ContactMonkey, CertaPro’s internal emails had no feedback loop, no visibility into what was working, and no way to adjust strategy midstream. Now, pulse surveys embedded directly into communications gather instant feedback. Data like link clicks and time spent on content give the team actionable insights. The result? An impressive 13% average click rate—well above industry norms.

These improvements may seem internal, but they have a direct effect on external operations. Strong communication supports everything from exterior painting services and project coordination to franchisee performance and customer experience. This clarity and alignment across the organization means that whether someone is handling interior painting services in Florida or prepping for a commercial job in the Midwest, they’re working from the same core messaging and strategy.

Better Communication = Stronger Franchise Operations

One of the biggest benefits has been how quickly the team can respond and adapt. Engagement metrics now inform future campaigns, and feedback loops allow messaging to shift in real time. This level of agility strengthens both corporate teams and franchisees, leading to better brand consistency and more unified customer experiences across regions.

These internal gains ripple outward. Franchisees benefit from improved support, clearer operational updates, and stronger brand cohesion. And from the top down, leadership has a real-time view of how communication is landing. That transparency drives accountability and continuous improvement, which feeds directly into CertaPro’s reputation as North America’s most referred painting company.

The ContactMonkey platform didn’t just improve communication—it elevated it into a strategic tool that supports growth. From national initiatives to local project updates, every message now has the potential to inform, inspire, and align. And as Lindsey puts it, “We’ve truly just scratched the surface.”

Ready to Build Something Bigger? Start Your Painting Franchise Today

Behind every professional painting service is a network of franchise owners, corporate support teams, and reliable systems working together seamlessly. CertaPro Painters® invests in the best technology not just to paint homes, but to build careers, opportunities, and long-term partnerships. Whether it’s stronger communication, smarter marketing, or scalable systems, working with CertaPro means joining a brand that leads from the front.

If you’re ready to align with a nationally recognized company backed by industry-leading tools and a franchise model built for growth, it’s time to explore what CertaPro has to offer. Start your own painting franchise with CertaPro Painters® and become part of a system where communication isn’t an afterthought—it’s a competitive advantage.