Get The Inside Scoop on Marketing Home Services with CBO Dawn Perry

CertaPro Painters is built on more than just quality painting—it’s built on leadership. Dawn Perry, our Chief Brand Officer, has been shaping the direction of our brand and franchise support systems for years. In a recent 45-minute podcast, she shares her insights into how home service marketing has evolved, and what strategies are delivering results in 2025 and beyond. This episode is a must-listen for anyone curious about building a franchise in a constantly shifting business environment.

Franchise Strategies That Win in 2025 and Beyond

The conversation shifts to what’s working right now in the world of franchise marketing. Perry discusses how painting services remain in high demand—especially services like exterior painting services, stucco repair, cabinet refinishing, and deck staining—but it’s not enough to just offer those services. Franchisees need the right positioning. That’s where CertaPro’s approach stands out. From geo-targeted advertising to hyper-local reputation management, every franchise has a system to grow market share within its territory.

There’s also a focus on team-building. Perry notes that today’s most successful owners aren’t just good with operations—they’re smart about delegation and marketing leadership. CertaPro supports that model by offering training programs, workshops, and franchisee development tracks that keep owners and their staff in sync with marketing trends. The goal isn’t to simply survive—it’s to lead in the category.

Marketing in the AI Age: Insights from a Proven Leader

One of the major themes discussed by Perry is how artificial intelligence has changed the way small businesses engage with local homeowners. Whether it’s optimizing interior painting services on search engines or creating data-driven advertising strategies, Perry explains how CertaPro Painters continues to adapt. Franchisees aren’t left to figure out digital marketing on their own. They benefit from a full suite of brand-level support, including AI-powered targeting tools, local SEO guidance, and national brand awareness campaigns that drive real leads to real businesses. This is especially powerful in home services, where trust and visibility are essential.

Perry also reflects on how the team helped franchisees recover and even grow after the economic slowdown brought on by COVID-19. While many industries were left scrambling, CertaPro leaned on its systems, streamlined communication, and doubled down on helping local operators reach homeowners who were ready to invest in their spaces again. Whether that meant online booking upgrades, automated CRM tools, or simply better digital messaging, Perry emphasizes that staying proactive made all the difference.

Join a Brand That Moves With the Market

This podcast is more than a conversation—it’s a reflection of how CertaPro operates as a franchise system. The leadership you hear from Dawn Perry is the same leadership franchise owners benefit from every day. It’s one of the many reasons CertaPro Painters remains one of the strongest choices in the home services space for business-minded individuals who want to grow something real.

Whether your interest lies in residential painting, commercial painting, or branching into specialty services with the support of an established brand, the opportunity is clear. CertaPro Painters has the infrastructure, the marketing muscle, and the commitment to franchisee success that makes all the difference.

Ready to Launch Your CertaPro Franchise?

If you see your future in the home services industry and want to build a business with a proven system and national brand recognition, it’s time to talk. Listen to Dawn Perry’s full podcast and decide for yourself if this is the kind of leadership you want backing your business. When you’re ready, we’re here to walk you through how to start your own CertaPro Painters franchise and secure a territory in your metro. Your future in business starts with a conversation—connect with our team today and take the next step toward ownership.