Why It’s Important to Repaint Your Business

For any type of commercial business, investing in professional painting has numerous benefits. Whether it’s interior, exterior, or both, updating your business’s paint can have a direct impact on your long-term success – and give you a short-term boost too!

Let’s take a look at a few key reasons why it’s important to repaint your business.

Protect the Building

Fresh paint has its obvious aesthetic benefits, but it also serves an important role in protecting your building from environmental factors both indoors and outdoors. Exterior paint helps keep moisture out and protects the structure from the elements. Interior paint provides similar protection, whether it’s from potential damage from customer traffic, wear and tear from daily employee activities, or depending on the type of business, buildup from food grease or chemicals.

When paint is old or damaged, it may lose its protective qualities – which can lead to structural troubles down the road.

Improve Employee Experience

Fresh paint can help improve air quality, get rid of stains or smells, and make a space feel more pleasant to be in – all of which helps your staff have a better experience at work. When employees are in a welcoming environment, they tend to get more done, have better attitudes, and stay more engaged with the tasks of the day.

This goes for customers too! A freshly painted, appropriately lit, pleasant environment will help generate repeat business and satisfied clientele.

Branding

Updating your business’s interior and/or exterior paint is a great way to solidify branding through color schemes and accent walls that make your physical space “feel” like the image your business presents. This helps make your company more memorable (even on a subconscious level), and shows customers (and staff) that you have a unified vision for the direction of your organization.

If you’ve recently updated logos or gone through a full rebranding process, it’s a great time to update your paint to reflect those changes!

Best Foot Forward

Lastly, and perhaps most importantly, keeping your commercial property’s paint up to date is a major way to show the world that you care! Alternatively, blemishes, damaged or faded paint, outdated colors, and the like can give the subtle impression that you aren’t keeping up with maintenance or doing your best to keep the business looking its best.

When you update your business’s paint, it puts your best foot forward – from drawing customers in with a beautiful exterior to making employees feel welcome and supported in a clean, well-maintained interior. It’s a great way to show everyone involved, whether that’s investors or local leadership, potential clients or neighboring businesses, that you’re invested in your own success!

To get started on your next commercial painting project, or for any questions about costs, options, or anything else, contact CertaPro today!