
Boosting Property Value: How a Fresh Coat of Paint Can Help St. Joseph Landlords Attract Tenants
Posted on January 20, 2025
For landlords in St. Joseph, Michigan, seeking to attract tenants and boost property value, a fresh coat of paint is one of the most effective and budget-friendly strategies. Not only does it improve the visual appeal of a property, but it also communicates care and attention to detail—qualities tenants often seek in a rental home. Let’s explore how strategic painting choices can enhance your property’s desirability and value, and how this approach fits into the unique charm of St. Joseph.

Why Painting Matters for Rentals in St. Joseph
St. Joseph, known for its picturesque views of Lake Michigan and vibrant downtown, offers a unique rental market where tenants value properties that reflect the town’s charming atmosphere. A fresh coat of paint can make a significant difference in appealing to renters who want a home that feels both inviting and well-maintained. By selecting colors and finishes that complement the coastal and small-town aesthetic of St. Joseph, landlords can align their properties with local appeal while increasing desirability.
Best Paint Colors to Attract Tenants
When selecting paint colors for rental properties, prioritizing neutral and soft tones is essential to appeal to a broad audience. These shades allow tenants to envision the space as their own. Here are some localized suggestions for key areas of your rental:
Living Rooms and Common Areas
Neutral shades like greige (a blend of gray and beige) or light taupe work well in creating a cozy and versatile atmosphere. These tones are particularly suited to homes in St. Joseph, where tenants often seek warmth and comfort during Michigan’s cooler seasons. Pairing these shades with crisp white trim reflects the timeless coastal style synonymous with the area.
Bedrooms
Soft blues such as cerulean or light gray-blue tones evoke the calming colors of Lake Michigan. These hues make bedrooms feel like serene retreats, especially in a community that celebrates its connection to the water. Combining these shades with white or natural wood accents enhances the peaceful, beachy vibe.
Kitchens
Kitchens in St. Joseph rentals can benefit from a clean and modern color palette, such as soft gray or gray-blue. These shades look fresh and pair well with stainless steel appliances, a popular feature in modern rentals. For cabinets, consider navy or deep green to channel the lush greenery and natural beauty of Southwest Michigan.
Bathrooms
Light, airy blues or soft grays can give bathrooms a spa-like ambiance, reminiscent of the region’s relaxing lakeside lifestyle. Adding white or gold accents reflects the sophistication and charm of St. Joseph’s historic homes and boutique spaces.
Dining Rooms
Slate blue or blue-gray tones are ideal for dining areas, creating a sense of elegance and warmth. These colors align with the town’s upscale yet approachable vibe, making your property feel like home for tenants drawn to St. Joseph’s rich blend of modern living and classic charm.
Exterior Paint Colors for Curb Appeal
Curb appeal matters more than ever in St. Joseph, where prospective tenants often judge properties by their compatibility with the town’s scenic streets and welcoming aesthetic. Neutral tones like greige or warm brown-gray can help your property stand out while blending harmoniously with the surrounding environment. A freshly painted exterior signals care and quality, essential factors in attracting tenants in a competitive market.
St. Joseph’s Unique Rental Market
Located along the shores of Lake Michigan, St. Joseph is a popular destination for renters who appreciate its small-town charm, thriving arts community, and beautiful beaches. Properties with modern updates that reflect the town’s coastal appeal are especially sought after. Painting your property with timeless, tenant-friendly colors is a simple yet impactful way to enhance its marketability in this dynamic rental landscape.
Painting Tips for Landlords
- Opt for Durable Finishes: Satin or eggshell finishes for walls and semi-gloss for trim and doors are easy to clean and durable for high-traffic areas.
- Stick to Timeless Colors: Neutral tones provide flexibility for tenants to personalize their space.
- Focus on High-Traffic Areas: Prioritize areas like entryways, kitchens, and hallways, which tend to show wear and tear the most.
- Hire Professionals: A professional paint job ensures a polished finish that reflects the high standards tenants expect in St. Joseph.
Elevate Your St. Joseph Property with CertaPro Painters®
A fresh coat of paint is a cost-effective way to boost your property’s value and attract quality tenants. By choosing tenant-friendly colors and aligning with St. Joseph’s distinctive character, landlords can create a welcoming and stylish space that stands out.