Winston-Salem Storefronts: How Paint Boosts Summer Curb Appeal

Summer is the perfect time for small businesses in Winston-Salem to stand out. Whether you’re near the Reynolda Road Shopping District or the Downtown Arts District, your storefront’s curb appeal plays a major role in attracting new customers.

If it’s been a while since your last exterior refresh, now is the time to consider a retail storefront makeover. From a bold new color scheme to a classic limewash treatment or modern brick painting to revive tired masonry, a professional paint job can give your business the facelift it needs to turn heads this season.

Why Retail Storefront Painting Matters

Your storefront is often the first impression potential customers have of your business. A faded, chipped, or outdated commercial paint job can give the appearance of neglect, especially during Winston-Salem’s busy summer months when locals and visitors alike are exploring shops, restaurants, and local attractions.

Professional retail painting helps your business look fresh, maintained, and ready to serve. Vibrant, well-chosen colors don’t just elevate your curb appeal; they reflect your brand and help you stand out in a competitive retail landscape.

Why Summer is the Ideal Time to Paint

July and August offer optimal weather for exterior painting, thanks to longer daylight hours, warm temperatures, and generally consistent weather. Many local businesses take advantage of this season to refresh their look, especially with the rise in foot traffic from events like the Friday Night Market Series drawing crowds downtown. It’s the peak season for shopping and strolling, and your storefront should be ready to impress.

What to Know Before You Paint Your Retail Store

Local Regulations

If your business is located in a historic district such as Old Salem or West End, be aware of local guidelines regarding color palettes and materials. Check with your neighborhood committee or chamber of commerce to ensure compliance with community standards.

Durability Matters

Summer storms and intense UV rays can be tough on low-quality paint. From harsh UV exposure to sudden summer storms, your exterior needs to hold up. Work with a commercial painting contractor who understands the local climate and uses high-performance, long-lasting products.

Smart Scheduling

You shouldn’t have to shut your doors to improve your storefront. At CertaPro Painters® of Winston-Salem, we offer flexible scheduling and off-hours painting to minimize disruption and keep your business running smoothly.

Trusted by Winston-Salem Businesses

We’ve helped numerous Winston-Salem businesses revamp their storefronts—from beauty salons to the Visitor Center. Each project is approached with care, precision, and a commitment to a safe, clean work environment. Our experienced team understands the importance of meeting deadlines and delivering a flawless finish that leaves business owners thrilled with the results.

A New Look, A Lasting Impression

Investing in a professional paint job is one of the most cost-effective ways to refresh your storefront and make a lasting impact on customers. If you’re ready to give your business the attention it deserves this summer, we’re here to help.

Contact us today for a free commercial painting estimate!