Painting

How Do Painting Companies Choose Paint Brands?

Posted on November 29, 2021

Why do painting companies use some paint brands more than others? Is the paint better, less expensive, or available in different colors? The answer to this question is often determined by any and all of these factors. Some painting companies are affiliated with certain paint brands that they have determined works the best for them. Others may specialize in price sensitive painting projects and may use lesser known materials. Still, others may prefer paints that have special qualities, such as built in texture and application techniques. Today, we will touch on the reasons why some companies use some paint brands exclusively, while others may allow the customer to choose.

Paint Can Be Expensive

Some painting companies market themselves to price conscious consumers, where using specialty name branded paints is not feasible. For example, a landlord giving a rental home a facelift may see little value in using fancy paints when they expect to paint the home again in a year. Those paint companies serving this type of client will usually use a good, less expensive paint brand as a way of keeping costs low.

Sometimes Special Training Is Required

Conversely, some painting companies prefer to work in upscale, luxury homes where intricate detail work or special techniques may be required. These companies may deal exclusively in “designer” paints that include textures or special training to use. Other companies may choose to align themselves with a particular brand of paint for its quality, ease of application, and available styles. These companies tend to serve a larger market, so they want to use a paint brand that will work in most applications.

Selecting the Right Paint is Important

Painting companies know a lot about paint. For this reason, they may select a particular paint brand for a specific purpose.  For example, if a paint company works primarily in regions with long winters, they may select paint brands that can be applied in colder weather than standard paint. These companies may also select a paint that can be thinned to be used in a sprayer. Professional painting companies will usually have the experience and training to select the correct paint for the job the first time, which often results in the best overall performance of the paint, the application, and the appearance.