Case Study: Squishable Commercial Retail Painting Project

In November 2024, just before the bustling holiday shopping season, CertaPro Painters of Jacksonville embarked on an exciting commercial painting project for Squishable, a well-known plush toy retailer in the St. Johns Town Center. With only one week to complete the task, the team faced a tight timeline and many challenges to ensure the store’s transformation was ready for the holiday rush.

Project Scope

The project involved a comprehensive rebranding effort, which included the removal of doors and frames, patching up walls, and adding vibrant accent areas to showcase new merchandise. The goal was to refresh the store’s appearance and create an inviting atmosphere that aligned with Squishable’s playful and colorful brand identity.

Challenges and Solutions

One of the primary challenges was the need to incorporate vibrant accent colors into the store’s design. These colors not only had to be eye-catching but also perfectly applied to enhance the overall aesthetic without overwhelming the space. The team’s expertise in color selection and application was crucial in achieving this balance.

Another significant challenge was the pressing deadline. With the project scheduled the week before Black Friday, it was imperative to finish on time to avoid any disruption during one of the busiest shopping periods of the year. The team’s meticulous planning and efficient execution ensured that the project stayed on track and met the tight deadline.

Techniques and Equipment

Although the project did not require special machinery or equipment such as lifts or scaffolding, it did demand precise techniques and careful coordination. The removal of doors and frames and subsequent wall patching required skillful handling to ensure a seamless finish.

Outcome and Client Satisfaction

Despite the challenges, the project was completed successfully within the one-week timeframe. The result was a beautifully transformed store that perfectly captured the essence of Squishable’s brand. The bright and cheerful accent areas highlighted new merchandise, creating an inviting and engaging shopping experience for customers.

The feedback from Squishable was overwhelmingly positive. They were impressed with the quality of work, the professionalism of the team, and the ability to meet the tight deadline without compromising on the quality of the finish. The rebranding effort not only refreshed the store’s look but also set the stage for a successful holiday season.