How to make your multi-family property stand out

When you think of painting or repainting your multi-family property, branding might not be the first thing that comes to your mind. However, creating a strong brand experience may be the difference between your community and other competitors in your market.

Our team at CertaPro Painters® of Indianapolis has helped numerous multi-family properties across the greater Indianapolis area achieve their goals and get the results they need. In this blog, we’ll share some ways you can help your property stand out to potential residents and provide existing residents with even more pride in their homes.

Evaluate What Makes Your Property Unique

Evaluating what makes your property unique is the first step to helping you identify how your living community can stand out from others in your area. These unique qualities could be geographic, theme-based, or value-focused. It really depends on what you think the differentiating factor is between your property and others in your area.

Taking this additional step, and identifying what makes your property unique can then help you better understand how to physically set your living community apart from other competitors.

Consider Adding Bright Colors

In the multi-family housing space, properties usually use colors like tan, white, grey, or black. While these colors can offer a polished and neutral look, they typically don’t provide opportunities for your community to stand out.

An easy way you can help your property stand out is by considering the addition of some bright colors. Simply adding one or two bright accent colors may be what your property needs to come to life. When considering which bright colors to use, you might want to think about your property and what colors fit with its aesthetic. You can also consult with a trusted professional painter to determine the best color scheme for your living community.

Subtle Changes Can Make Big Differences

Using branding and bright colors to make your multi-family property stand out doesn’t mean you have to make major changes to the exterior of your buildings. Our team at CertaPro Painters® of Indianapolis has worked with multiple properties to implement subtle changes, like a door or trim color change. While these seem like small color changes, they can go a long way in bringing more vibrancy and brand distinction to your living community.

Curious how our team at CertaPro Painters® of Indianapolis can help your multi-family property brand its buildings?

Our team of professional painters at CertaPro Painters® of Indianapolis has decades of experience and expertise in the multi-family space. We’re always happy to connect and discuss your needs to see how we can help you meet your goals!

Send us a message at [email protected] or call us at (317) 252 – 0334.