Does Your Business’ Exterior Need a Face Lift?
Posted on October 28, 2021
All business owners are constantly doing things to increase their customer reach. They worry about customer satisfaction, engagement and marketing specifics and how these things can raise their bottom line. But have you ever thought about the actual physical first impression of your business?
Your business’ first impression is its physical appearance when they walk up or drive up. Or if they are doing research online, they see a picture of your physical space as a first impression.
These initial impressions are not to be taken lightly. People form their opinions (however unfairly) based on how things look. So you may actually lose business if you do not keep up the exterior appearance of your business.
Here are a few reasons why your business exterior’s first impression is so important.
Appealing & Inviting is Important
If the exterior of your business is appealing and inviting, you will have customers who just wander in just to look at your business. Even if they do not buy anything or sign up for your service, they are a great opportunity for word-of-mouth advertising.
They will suggest your business to their friends and family, if you made a great impression on them even without selling them anything. Word-of-mouth is very valuable advertising that can lead to many, many local customers in the future.
It Shows You are Organized and Serious about your Business
No matter the type of business you run, a beautiful exterior will make you look more professional. It shows you care about the details and are thorough in all you do.
However, if a business has a dingy outward appearance with chipping paint, overgrown landscaping, and broken doors or windows, people will assume you are careless and unconcerned about details.
People will not wander in or naturally engage when your exterior looks like a junkyard.
It Can Improve Safety and Security
If your business’ exterior is in optimum shape, it is less likely to have safety issues, like unorganized material laying all over the place that someone can trip over. Also, well maintained sidewalks and walkways can prevent customers’ trips and falls, which could lead to a lawsuit and no business wants those!
A well-lighted building can also deter many criminals. For example, most property crimes occur in dark parking lots or unlit garages, so adequate lighting can keep offenders away and keep your employees and customers safe.
These are just a few suggestions that will keep you from losing customers and help to keep your business thriving.
Our Certapro Painters can help you keep the exterior of your business looking brand new and inviting. Call us today for an estimate!
