Case Study: Multi-Location Rebranding Project in South Central Wisconsin
CertaPro Painters® of East Central Wisconsin
Commercial Painting & Rebranding Services for HearingLife in South Central Wisconsin
When HearingLife, a national leader in hearing care, needed to rebrand four of their South Central Wisconsin offices, they trusted CertaPro Painters® of East Central Wisconsin to get the job done right.
Known for our reliability and minimal disruption in active commercial environments, we were tasked with drywall repair, interior painting, and window tint removal—all to prepare the spaces for updated signage and branding.
Each location presented unique challenges, including working behind busy reception desks while the offices remained open.
Our two-man team completed the entire project in just one week, delivering consistent, high-quality results across all four sites.
The successful completion of this project further solidified our strong relationship with HearingLife as a long-term client.
Client: HearingLife
Location: South Central Wisconsin
Date: January 2025
Project Duration: 1 Week (4 Locations, 2-Person Crew)
Project Overview
In January 2025, CertaPro Painters® of East Central Wisconsin partnered with HearingLife, a long-time client, to support a major rebranding initiative. The project spanned four active office locations across South Central Wisconsin and involved the removal of branded signage, drywall repair, surface prep, priming and painting, and window tint removal—all executed on a tight timeline.
Services Provided
Interior Sign Removal
Drywall Repair & Surface Preparation
Priming & Repainting
Window Tint Removal for Updated Branding
This rebranding project required careful planning and expert coordination, especially as work was conducted during business hours in sensitive reception areas. Our experienced crew maintained a professional, low-disruption approach throughout.
Special Challenges
Active Medical Office Environments: Tasks were completed behind reception desks in busy hearing clinics.
Multiple Locations: Offices were spread out geographically, requiring logistical precision.
Efficiency: High-quality results delivered within a one-week timeframe using a focused two-person team.
Results
All four HearingLife locations were successfully refreshed to match the company’s updated branding standards. Our ability to complete the job efficiently, professionally, and on schedule highlights why HearingLife continues to trust CertaPro Painters® of East Central Wisconsin for their commercial painting needs.
Before Images
Below are images of the project before we started. Click to enlarge.
From start to finish it was a good experience. Matt the rep that came to give the quote was friendly and professional. Even after we were assigned a crew Matt kept in contact. The painting crew lead by Gilberto (Gil) was prompt and finished in a reasonable time. Gil answered any questions I had during the process. The crew did a great job cleaning up after they finished. Highly recommend, if I have any jobs in the future they will definitely get the first call.
- Jerome H. | Appleton, WI
After Images
Below are images of the project after we finished. Click to enlarge.
Other Commercial Services We Offer
Commercial Brick Painting
Brick painting is a fantastic way to refresh the appearance of a building, giving it a modern and appealing look. Whether you own a restaurant, store, or office space, CertaPro Painters' skilled professionals can transform the exterior of your property. With their expert craftsmanship and a wide range of color options.
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Commercial Siding Painting
CertaPro Painters® specialize in siding painting services. Over time, your business may show signs of wear and tear like paint peeling or color fading. We can upgrade your commercial space seamlessly with an exterior painting project.
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Commercial Stucco and Repair
If you're a business owner looking to refresh the appearance of your building, our expert team is here to help with top-notch commercial stucco painting and repair services. We specialize in giving your business a fresh, new look by painting and fixing stucco surfaces.
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Drywall Repair
Drywall panels can be repaired or replaced, eliminating signs of wear and tear.
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Exterior Painting
Quality exterior painting can transform a building with color, whether the project calls for conforming to existing standards or making a fresh, bold statement. We can paint all substrates including wood, stucco, vinyl and aluminum, block and cement board.
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High-Durability Coatings
Our team is skilled in applying high-durability coatings for floors, walls, and high-wear areas requiring long-term painting solutions.
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Interior Painting
Our professional painting crews will complete interior painting projects with utmost respect for the property and its occupants.
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Light Carpentry and Repairs
Repairing and replacing siding, including wood, metalwork, stucco, and EIFS – as well as interior drywall, plaster and woodwork – making sure surfaces are in good condition and ready to accept paint.
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Off-hours and Weekend Production
If a project has specific timing requirements, we’re more than happy to accommodate them.
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Power Washing
A clean surface is required for excellent paint adherence. When appropriate for the material, we offer power washing services before painting begins.
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Tilt-up Repairs and Painting
We can patch and caulk any cracked areas for protection from water intrusion and to provide a smooth surface for paint application. We’re prepared to handle every aspect of difficult-access projects.
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Areas We Service Near East Central Wisconsin
Project Information
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