Case Study: Commercial Rebranding Project in Appleton, WI

Project Duration: 3 Weeks
Date: Spring 2024
Services Provided: Interior and Exterior Painting, Minor Drywall Repair
Special Challenges: Matching existing accent walls, implementing a 3-color exterior paint scheme, painting on various substrates including stucco, LP smart siding, metal light poles, and wood dumpster enclosure.
Results: Successfully completed custom rebrand, aligning with the client’s brand colors and enhancing the aesthetic appeal of the new headquarters.

Project Overview

In Spring 2024, CertaPro Painters® of East Central Wisconsin undertook a significant commercial painting project in Appleton, WI. The project spanned three weeks and was an essential part of a custom rebrand for the client’s brand-new headquarters. The comprehensive work involved both interior and exterior painting, as well as minor drywall repairs.

Special Challenges

One of the primary challenges was the interior work, which required meticulous matching of existing accent walls. Achieving the precise color match was crucial to maintain a cohesive aesthetic throughout the building. On the exterior, the project involved applying a 3-color paint scheme, specifically chosen to match the client’s custom brand colors. The team had to paint on multiple substrates, including stucco, LP smart siding, parking lot metal light poles, and a wood dumpster enclosure. Each substrate presented unique challenges, demanding specific preparation and application techniques to ensure durability and a flawless finish.

Results

Despite the challenges, the project was completed within the scheduled three-week timeframe, with minimal disruption to the client’s daily operations. The outcome was a striking new headquarters that accurately reflected the client’s brand identity. The expertly applied paint and precise color matching enhanced the overall aesthetic appeal, providing a professional and inviting atmosphere.