Better Branding: How important physical branding can be

When you think about marketing for your brand, you may immediately think about print, digital, and ad placements. However, your business’s image extends far beyond the promotional content you put out and into the experiences your clients have when visiting your spaces. That’s why our team at CertaPro Painters® of Dayton brings intentionality and attention to detail to every commercial project we work on.

How paint is a reflection of your brand

Although you might not think of the paint on your building as physical branding, how your building looks can be the first impression someone has about your brand. This may include the paint on the exterior of your building, signage, or even the pole that holds your signage.

Here are two examples of how our team at CertaPro Painters® of Dayton has helped our commercial clients with this:

Fifth Third Bank

Our team worked with Fifth Third Bank to bring their signage pole back to life. Prior to beginning the project, the pole’s existing paint was peeling and didn’t showcase the professional brand look they wanted.

We worked diligently to get the existing paint off of the signage pole, clean the surface with power washing, and repaint the pole to bring its polished look back. Now, when people drive past the sign, they can gain a more professional impression of the Fifth Third Bank brand.

Chili’s

Our team worked with Chili’s to bring one of their existing buildings up to their new company standard. To help ensure minimal disruptions to their daily operations, our team worked during off-hours and within tight deadlines to deliver the desired results.

Things to think about

• Select the right colors that fit your brand
• Consider your company’s character
• Think about the style of your brand
• Ideate how your building and signage can be memorable
• Examine how your building looks and reflects your brand
• Consider what attention is needed to be up to your standards

Want your building to positively reflect your brand?

If you’re ready to brand or refresh your building and signage with a repaint, our team at CertaPro Painters® of Dayton is here to help. Our team will work with you to understand your unique needs and provide results your business can be proud of.

Request a free estimate online or connect with us via email at [email protected] or over the phone at (937) 259-1111.