Reasons to Use Colour Psychology to Help Your Business Grow

It doesn’t matter if you’re looking to completely reinvent your workspace, or just spruce things up a bit, you’ll want to select a colour that will help your business to reach its true potential. It’s no secret that colours can help to invoke certain human emotions and actions. Therefore, whether you’re looking to lure prospective customers or push employees to work harder, using simply colour psychology may be a great way to achieve your goal.

Use Green to Spark Employee Creativity

Aside from the fact that green is adored by a lot of people, studies have shown that this colour is often associated with creative thinking. The reasoning behind this is the fact that green is largely linked to nature and regrowth. Adding green paint to the interior of your business may be a great way to spark creativity among employees.

Lure More Customers With Blue

Blue is one of the most popular answers you’ll get when you ask someone what their favourite colour is. This may be primarily due to the fact that many decades ago, blue, whether it’s the blue sky or the blue ocean, was often viewed as a sign of good fortune. Therefore, painting a section of your business blue might help to uplift both customers and employees.

Use Pink to Appease Angry Customers

It’s a common trope for athletes to vandalize the locker room of their competitors with pink spray paint. What many people do not know is that there is sense in this nonsense. Pink is believed to drain people’s energy. In fact, many psychologists believe it can calm people down for as long as 30 long minutes, making it more difficult for them to get angry. With that said, pink could be a great colour for businesses that often deal with emotional customers.

Use White in Moderation

Many multinational businesses have used white to maintain a clean and sleek image. Apple, for instance, uses white to brand its products for years. Nonetheless, some psychologists believe that the use of one shade can influence people to reflect more on their own thoughts. For example, a person in a monochromatic space may easily become distracted from their duties due to the lack of colourful stimulant within the space.

You may want to use white in moderation to keep employees focused on the job and to retain the attention of your customers.

There are numerous other reasons why you should use colour psychology to help your business grow. Your best bet is to look at the unique goals of your business and choose a colour that will help you to reach those goals.