5 Reasons to Repaint Your Commercial Business

When was the last time you took a long look at the exterior of your business? If you are as busy as most business owners, it has probably been quite a while. If you repaint your commercial business building’s exterior can breathe new life and color into your business. Investing in painting will pay off through your ability to impress customers and maintain your building for years to come.

There are many benefits to a fresh coat of paint. Besides general maintenance, a paint job can have a subtle but powerful effect on your marketing efforts too. You can generate new interest from customers by making your store look more inviting. It can even influence the perception of your brand. When you keep everything looking sharp, it may give you the leg up over your competitors.

Here are a few more reasons to repaint your business’ exterior:

1. To Increase Your Foot Traffic/Impulse Visitors coming into your store/business

We are all attracted to a building that looks well-kept and modern. Having a welcoming exterior can cause impromptu customers who would normally just walk on by.

Moreover, your commercial building is the first impression of your company. So, even if your business doesn’t rely on people popping in, you still leave an impression on people. If Pedestrians and motorists pass your building every day, keeping up your business’ exterior is vital to your relationship with the local area. A well-maintained exterior shows you are a vibrant, contributing member of the community. You can even improve your public relations and local government relations by taking pride in your business and the community.

2. To Show Your Business’ Growth

As your business evolves & grows, you may choose to update your logo, or redesign your website, or put up new signage or print new menus. When you begin these updates, it is always a good idea to consider refreshing the actual building that holds your business.

Whatever your updating entails, new paint can help you express that your business is able to grow with the times. This also gives the impression of a solid organization that isn’t going anywhere in the near future. Because many customers, when choosing contractors to hire, worry about businesses taking their money and being gone the next day. But just the outward appearance can deter your customers from worrying about this issue.

Painting can also be a subtle way to signify change, even without a dramatic shift in your brand. A company under new ownership can use a new paint job to show the world they’re ready for a fresh start. A business celebrating a milestone can give their space a bit of a facelift to mark the occasion. New paint can even indicate a change in direction or an expanded product or service offering.

3. To Improve Your Work Space

You and your employees spend a great deal of time at the office. Commercial interior painting can benefit your employees as much as it helps your business. A beautiful, comfortable environment can have a lasting impact on  employees’ workplace satisfaction.

Studies have shown that employees who are satisfied with their work environments are 18% more likely to stay at their current job. They’re also 16% more productive. When a company puts a little love into its interior design, people feel more at home working there.

According to the American Coatings Association, a bright white room, or one painted another light color, can improve illumination over darker colors. So, a fresh coat of paint can have great benefits to your office space.

4. To Change the Mood of Your Business

The colors you use on your business’ walls can have a significant effect on the mood of your organization. The colors can and will influence the way employees feel from day to day and may even help them focus. They can also create a psychological response in customers. According to Color Marketing Group, the international association of color designers, each color influences our moods and can impact marketing efforts.

5. To Eliminate Paint or Other Damage 

Of course, one of the main reasons to update your building is to find places that may have damage or places in need or repair. When you update, you are able to address issues with the look and structure of your business quickly before they do major damage or cause major issues.

Chipping and peeling paint is unattractive, and reflects poorly on you and your business. Paint damage is always a big concern for exterior paint jobs. While exterior paint is tough and weather-resistant, it still requires maintenance and touch-ups. Outdoor paints will also experience blistering and cracking over time. If you notice flakes or bubbles from your exterior paints, it’s probably time to call Certapro Painters to help you make your business look sharp and inviting today.

Start your business refresh today! Call Certapro Painters for an estimate.