Commercial Case Study

Dick's Sporting Goods

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The Task:

When Dicks Sporting Goods needed to rebrand, they turned to CertaPro Painters of Southern New Hampshire to help re-imagine the store and turn things around! The condition of the walls were fair, but many small things would have to be replaced and moved around for the rebranding process.

The Work:

Work commenced in January of 2021. So as not to interfere with the running of the store, work began after hours when the store was closed to the public. Before anything major began, the team had to move a large television rack in the wall cavity to create space so that studs and drywall could be installed. Once the rack was moved, our professionals were able to begin installing studs and drywall, then the team could tape, mud, and sand the area to fill in a hole that was used as television mounts. As installation was taking place, any old graphics found were removed and any areas needing patching were fixed. New graphics were put in place as per the rebranding process. Also as part of the process, old shoe racks were replaced with new display units. Lastly, all exposed walls in the shoe department were repainted.

Final Result:

CertaPro Painters of Southern New Hampshire were able to complete the rebranding process in only one night. Shoe racks were replaced, new graphics installed, and the entire store was touched up as needed.

Take a look at the overnight transformation in the store below!”

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