Paint it Pink with CertaPro Painters®
Once again, CertaPro Painters® of Salisbury/Concord/Gastonia, NC, has joined CertaPro Painters® Paint it Pink fundraiser to raise money for the Breast Cancer Research Foundation (BCRF).
We will donate $10 from every painting project completed in October and November to the campaign. CertaPro Painters®'s overall goal is to raise $50k, which will help generate awareness and fund approximately 1,000 hours of breast cancer research.
"I am excited to participate in the Paint it Pink fundraiser program for another year. Not only does this fundraiser bring awareness to the cause, but we get to help make an impact toward a cure," says Jim Ploughe, owner of CertaPro Painters® of Salisbury/Concord/Gastonia, NC.
"My team is just as excited as I am. They get to wear different apparel while out on the job and have conversations with our clients about why they're donning their pink gear, making them feel prideful that our organization is supporting such a terrific cause.
"I enjoy seeing them talk about the campaign, setting up the marketing plan, and executing it all. We were happy with what our franchise was able to contribute last year and want to build on that this year!
"Overall, I think that CertaPro Painters® of Salisbury/Concord/Gastonia, has done a lot for local charities and organizations, but this is really helping us promote a more thoughtful and visual cause marketing campaign that connects the CertaPro brand with breast cancer research on a larger scale. The shirts, bracelets, and marketing material and processes help provide a better connection for us to the community."