Commercial Painting

What Colours Should You Use for Your Retail Business?

Posted on September 30, 2019

Did you know that colours can affect a person’s emotions?

Several researches have revealed that colours can affect not only our emotions but also alter the decisions that we make. As a retail store owner, you may choose to paint your store in a colour that reflects your goods or services, but it’s also important that you consider how this colour will affect customers’ decisions and moods.

Red

Red has been proven to increase the pulse rate and create a feeling of anxiousness. This is one of the main reasons many large retail stores use red to lure customers.

Orange

While it’s oftentimes viewed as an aggressive colour, the colour orange is a bright and lively colour. It is the perfect colour to use for a call to action ad in front of your retail store.

Yellow

Like orange, yellow is great for grabbing prospective customers’ attention. The colour yellow is often linked to cheerfulness and youthfulness.

Green

Green is a colour for the rich. When used in your retail store it can lure customers to venture into areas they usually would not have visited. It’s also one of the easiest colours for the human eye to process.

Blue

Blue in your retail space can suggest honesty and reliability.  This is why it is the most commonly used colour in banks and large department stores.

Pink

Pink is often seen as the colour of love and romance. It is often used by retailers selling perfume and intimate clothing. It’s a feminine colour that is perfect if you’re looking to attract female customers.

Tips for Choosing The Right Color for Your Retail Store

  • If you own a children’s store try using pastel colours within the store to make it more attractive to children and parents. Pastel colours are a popular choice for decorating nurseries and will create a feeling of familiarity.
  • Ensure that you incorporate the colour of your logo when designing your retail space.
  • Vibrant colours such as red, yellow and orange should not overpower your retail space. Instead, choose to use these colours for accent walls.
  • If you own a large department store, try painting the ceiling in a darker colour to create a more friendly environment for customers.
  • Ensure that your wall colour compliments the colour of the items within your stores.

That said, whatever colour you choose for your retail space, it’s best to hire a professional painting team that can produce the results that you desire.