Why Color Matters in Retail Store Interior Design

Brick & mortar stores have taken a big hit since the pandemic. Due to quarantine restrictions, more and more people learned to shop online and even more people are choosing to stick with online shopping every day. So what do brick & mortar retailers do?

Just because more people are shopping online does not mean that in-person retail is going away any time soon. These retailers offer things that online stores can not. So it is important to optimize these assets when trying to draw more traffic to businesses. If retailers can make the most of the in-person experiences, they can thrive right along with those online businesses.

Here are some statistics about customers’ behaviors while interacting with & inside of in-person retailers:

• 73% of purchasing decisions are made in-store.
• Potential customers make a subconscious judgment within 90 seconds of entering a store.
• 62%-90% of first impressions are based on color.
• 52% of shoppers won’t return to a store if they don’t like the aesthetics.
• 93% of purchasing decisions are based on visual appearance.
• Color advertisements are read 42% more than black and white.
• Color increases brand recognition by up to 80%.
• Color boosts memory by adding an extra stimulus for the brain.

As a bonus, color can also save you money on operational costs — specifically, heating and cooling. According to Sally Augustin, Ph.D., an environmental psychologist and expert on person-centered design, “The color of a wall can actually change how a person perceives the temperature.”

For example, warm colors such as yellow, orange, and red can make people think that the room is warmer than it actually is. On the other hand, cool colors such as green, blue, and light purple can make people feel like it’s colder.

Colors Can Make a Difference within Retail Spaces

These stats show the value & influence of color on customers and this is an excellent place to start when thinking about how to style retail spaces.

One way to set apart your retail shop from others is through your choice of paint color. If your merchandise and color scheme clash, it can be very off-putting to shoppers. And from the statistics above, it can put them off quickly before the employees and engage with them.

Color and Your Target Customer

Since color influences, why not use it to influence your target customers too? You can use color in many different ways to entice many different customers.

Psychology states, as a general rule, younger shoppers are drawn more strongly to bright, bold colors, while older shoppers prefer subtle ones.

If your product works best as an impulse buy, you may want to use black, royal blue, or red-orange in your display. Navy blue or teal tend to speak to budget concerned customers.

Does your product primarily target female shoppers? Blue, purple, and green are your best bets. Stay away from orange, brown, and gray.

If you’re targeting males, you’ll do well with blue, green, and black, but not with brown, orange, or purple.

Think About How You Want Your Shoppers to Feel in Your Retail Store

Believe it or not, color can have a great impact on a person’s mood. Shades of blue are more likely to make your client or customer feel calm, while something bold like pink or red can add a flair of excitement to your space.

If you are wary of too much color in your retail space, you could also always consider having an accent wall added. This allows you to be fun and creative without overpowering your space. It is also a great way to showcase any specific or new merchandise.

When you’re ready to paint your retail space, give CertaPro of New Orleans a call at 504-264-6064 or schedule a free estimate online today!