Painting & Protecting Brick Exteriors for Commercial Properties
Posted on June 6, 2025
Brick is a popular choice for commercial properties because of its timeless look and durability. But even brick needs protection from the elements. Sealing and painting brick can enhance curb appeal while extending the life of your building’s exterior—but only if done correctly.
Why Brick Should Be Sealed
Brick is naturally porous, which means it can absorb moisture over time. Without proper sealing, this moisture can lead to cracking, staining, and even structural damage. That’s where professional sealants like Sherwin-Williams Loxon® Silane 40% come in. This clear, penetrating sealer creates a moisture barrier without altering the appearance of unpainted brick, making it an ideal choice for maintaining a classic façade.
Can You Paint Over Sealed Brick?
Yes, but with caution. Not all sealants are paintable, and not all paints are formulated to adhere to sealed surfaces. That’s why our team evaluates each surface before painting to ensure proper adhesion. On many commercial projects, we seal unpainted brick to protect it and leave it natural, while painted areas receive separate prep and product recommendations for long-term performance and color durability.
Why Paint Brick?
While sealing is all about protection, painting offers a chance to reimagine your property’s look. Whether you’re aiming to modernize a dated exterior or create a cohesive brand presence, painting brick can be a powerful tool. Our commercial-grade coatings, including Sherwin-Williams Emerald® and Loxon XP, provide fade resistance, weather protection, and coverage you can count on, even for textured surfaces like masonry.
Best Practices: Combining Protection with Color
- Selective Application: We often seal the unpainted portions of a façade and paint only what’s necessary, keeping beauty and integrity in mind.
- Surface Prep is Key: Our process includes a detailed assessment, power washing, and proper surface preparation for maximum longevity.
- Use the Right Products: For painting brick, we recommend breathable, high-performance coatings specifically made for masonry.
- Consult the Pros: DIY painting over brick and sealer can lead to adhesion issues and unexpected results. Our commercial painting team is trained to identify and implement the right combination of products for each surface type.
Whether preserving historic charm or refreshing your storefront for the modern era, CertaPro Painters of Augusta, GA and Columbia, SC can help. We’ll walk you through whether sealing, painting, or combining both is best for your property, ensuring lasting value and curb appeal.
Contact us today to schedule a site visit and receive a personalized commercial painting proposal.
