Retail Color Trends
Color can have a huge influence on your customers’ behavior. In fact, “85% of shoppers place color as a primary reason for why they buy a particular product,” according to KISSmetrics. Our brain registers colors first, followed by words and shapes, according to color psychology expert Karen Haller.
But it isn’t just the color of a product or the packaging that affects customer behavior. The colors surrounding them as they shop can also influence their behavior – including whether or not they make a purchase.
One trend in today’s retail spaces includes striking contrasts (mixing bright colors and dark tones). This color combination activates the senses. Another trend is using blurred boundaries with subtle color combinations to create a relaxed or optimistic feeling.
Beyond current trends, it’s important to consider your customers, your product, and your brand, and some tried and true color concepts. Here are some ideas to get you started:
- Use color to tell a story. Start with a theme and choose colors that represent that theme. For example, you can create the feeling of being at the beach by using colors that remind your customers of the sand, blue water, and sunshine. Most people associate the beach with fun and relaxation, which may, in turn, make them want to linger and shop a little longer.
- Comfort and calm your customers. Cooling colors like green and blue create a calming effect. Warm colors like oranges and browns feel inviting and reassuring. Orange makes you happy, and happy customers are more likely to shop longer.
- Bring attention to certain products. Bright colors will grab your customers’ attention. Red is associated with traffic lights and emergency vehicles. Yellow is the color first perceived by the retina, according to Linda Cahan, a retail design consultant. Both colors will make your customers stop and pay attention.
- Brand your store. What store do you think of when you see red and white? Probably Target. According to a 2007 study by psychology and management researchers at the University of Loyola, Maryland, color can increase brand recognition by 80 percent. Using the colors of your logo in your store’s design will help build brand awareness, which increases trust.
- Use color to highlight your product, not overpower it. The merchandise is the most important part of your retail store. You don’t want the color of your walls to make your product disappear.
And here are some color associations from www.colorpsychology.org to keep in mind:
- Red – energy, strength, power, passion
- Orange – joy, enthusiasm, happiness, creativity, success, stimulation
- Yellow – joy, happiness, intellect, energy,
- Green – nature, growth, harmony, freshness, safety, healing, tranquility, calmness
- Purple – power, luxury, extravagance, wisdom, creativity, magic, mystery
- White – innocence, goodness, perfection, cleanliness
- Black – power, elegance, formality
As today’s brick and mortar retailers face more and more competition from online shopping, it’s more important than ever to use color to create a unique shopping experience and to influence customer behavior. So, before you begin your next painting project, you’ll probably want to think about how the colors you choose will affect your customers (and even your employees) and the colors that are best for your product and your brand.
CertaPro Painters® is the company you can trust to deliver first-class exterior and interior painting for any type of retail location. We recognize the unique challenges of painting retail spaces inside and out, and have developed our approach to address these key points. CertaPro offers professional retail painting services. We complete work on spec, on time and on budget.