Vice President, Performance Marketing
Hybrid or Remote
Make Your Mark at CertaPro Painters®
Are you a growth-driven marketing leader with a track record of turning stagnant performance into accelerated results? CertaPro Painters® is seeking a bold, strategic, and data-obsessed Vice President of Performance Marketing to lead the charge in revitalizing our lead generation engine and fueling growth across our residential and commercial businesses.
As North America’s largest painting franchise brand, we know a beautiful finish is only part of the job — we deliver Certainty to every customer, every franchisee, every day. We’re not just building a brand, we’re building a movement of raving fans who trust, recommend and return. Now we’re looking for a performance marketing visionary who can build upon that promise to capture more market share, outmaneuver competitors, and inspire our franchise network and internal team with clarity, focus, and results.
This senior role reports to the Chief Brand Officer and will lead a high-performing team and agency partners to scale lead acquisition, modernize attribution, and drive quality pipeline growth across national, regional, and local channels. You’ll be a hands-on architect of growth — not just optimizing what exists, but identifying new opportunities where others see plateaus.
Responsibilities
- Lead with Vision & Action: Develop and execute a performance media strategy that achieves ambitious YOY growth goals in consumer, B2B, and franchise development.
- Drive Full-Funnel Growth: Build and optimize multi-channel campaigns across paid and organic platforms with targeted segmentation and persona-driven messaging.
- Elevate Owned & Paid Channels: Oversee SEO, paid search, social strategy, CRO, and CRM acquisition strategy to increase share of voice and share of lead.
- Master the Metrics: Oversee rigorous measurement of campaign performance across all media, analyzing what’s working — and what’s not — to guide future investments.
- Fuel Franchise Success: Equip our franchisees with insights, tools, and coaching that help them outperform in competitive local markets.
- Own the Attribution Narrative: Lead development of an actionable attribution model and dashboards (e.g., Power BI) that clearly connect marketing investment to results.
- Champion Customer Insights: Collaborate cross-functionally to understand customer behavior, trends, and motivations — turning insights into market-winning strategies.
- Lead the Team Forward: Recruit, coach, and inspire a passionate performance marketing team; serve as a player-coach willing to dig in and model excellence.
- Stay Ahead of the Curve: Ensure compliance with evolving data privacy regulations and stay on the forefront of adtech, AI, and marketing automation.
What we are Looking For: Required Qualifications
- 10+ years of performance marketing leadership experience, with 6+ years of hands-on digital experience across paid media, SEO, content, and lifecycle marketing.
- Track record of turning around or accelerating growth in a competitive, saturated, or plateaued market using data-driven and ROI-positive marketing programs.
- Deep expertise in marketing attribution, lead lifecycle management, and performance tools such as Power BI, Microsoft Dynamics, CDPs, DAMs, ad tech, and web analytics.
- Proven ability to plan, execute, and scale multi-channel campaigns including ABM, SEO/PPC, media buying, and copywriting.
- Skilled in deploying scalable testing frameworks and growth strategies that deliver measurable pipeline and revenue impact.
- Strong grasp of data privacy regulations and how they impact targeting, measurement, and marketing effectiveness.
- Demonstrated ability to lead complex, cross-functional projects in fast-paced, deadline-driven environments.
- Exceptional communicator and trusted collaborator, with the ability to build consensus and influence outcomes across teams and franchise networks.
- Franchising experience is required, with a deep understanding of scaling success across distributed, entrepreneurial teams.
- Strong public speaking and facilitation skills, including comfort leading franchise advisory boards, co-ops, and executive presentations.
- Team builder and player-coach, capable of mentoring high performers while rolling up sleeves when needed.
- Extensive knowledge of social media strategy and community engagement, with a knack for generating word-of-mouth momentum.
- Bachelor’s degree in marketing or related field (advanced education or equivalent experience a plus).
- Ability & willingness to travel up to 25%.
About CertaPro Painters®:
Certa ProPainters, Ltd. is the franchisor of independently owned and operated CertaPro Painters franchised businesses. CertaPro Painters is the largest residential and commercial painting franchise in North America, with more than 375 independently owned and operated franchise locations, representing more than 1,500 full time associates and over 6,000 professional painters. Founded in 1992, the backbone of the company is the brand promise and delivery of Certainty, to both its franchisees and its customers. National brand marketing, industry-leading local and regional marketing, focused business planning, and a technology platform that provides real-time information on local and national business performance have created an engine of growth and real excitement in a huge business category. CertaPro Painters is headquartered in suburban Philadelphia and is a subsidiary of the Toronto-based FirstService Corporation, the leading North American brand in property services.
Equal Opportunity Employer Statement
CertaPro Painters, Ltd. is an equal opportunity employer. In order to provide equal employment opportunities to all employees and applicants for employment, employment decisions at CertaPro will be based on merit, qualifications, and abilities. CertaPro prohibits discrimination and harassment based on an individual’s race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial, or local laws.
Salary Range – $150,000 – $180,000 plus performance-based bonus
To apply, please email your resume and cover letter to Dawn Perry, Chief Brand Officer, at [email protected].
Each CertaPro Painters® business is independently owned and operated.
CertaPro Painters® Website Privacy Policy
CertaPro Painters® (“CertaPro®” or “we”, “us” or “our”) respects the privacy needs of users of its website (the “Website”). This Privacy Policy describes the information practices of CertaPro®, including the information that CertaPro® collects about you, how that information is used and shared, and your choices regarding collection and use of that information.
Please review this Privacy Policy carefully before use of the Website. Your use of the Website will be deemed to be your acceptance of this Privacy Policy and the manner in which we collect, use, disclose and otherwise manage your information.
Types of Information We Collect
We collect several types of information from and about users of the Website.
Information We Collect Directly From You.
The Website is intended to provide you with information about employment and/or independent contractor opportunities with independently owned and operated franchisees of CertaPro®. If you submit or input any information via the Website, request information about employment and/or independent contractor opportunities with independently owned and operated franchisees of CertaPro®, submit comments, or otherwise interact with the Website, we collect the information that you manually provide. This information may include personal information such as your name, email address, postal address and telephone number, as well as other information that you may choose to provide such as qualifications, training, background, education, and experience.
Information We Collect Automatically.
CertaPro® may collect certain information automatically, including your IP address, your operating system, your location, the types of Internet browsers and devices you use and information about the way you use the Website. This information may be collected by cookies, web beacons and other technologies.
Use of Your Information by CertaPro®
We use the information that is collected from your use of the Website to provide the information and/or services that you request. In order to do so, we may need to share your information with independently owned and operated CertaPro® franchisees and other third parties.
We may also use the information you provide us to contact you from time to time to provide you with important information, required notices and other promotions and offers.
We may also use the information you provide us or that is that is collected from your use of the Website to monitor or improve the use of the Website, and for internal business analysis or other business purposes.
Disclosure of Your Information
We may share your information with affiliates, franchisees, agents and vendors of CertaPro® for various purposes, including the information that you submit about employment and/or independent contractor opportunities with independently owned and operated franchisees of CertaPro®.
We may disclose your information as required or permitted by law, such as to comply with a subpoena or similar legal process. We may also disclose your information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
We may share aggregated, anonymized data with third parties for marketing, research, analytics and other business purposes.
Data Security
We are concerned about safeguarding the confidentiality of your information. We incorporate reasonable safeguards to protect the information that we process and maintain. Please be aware that although we endeavor to provide reasonable security for information that we process and maintain, no security system can prevent all potential security breaches. Our security policies and procedures are reviewed periodically and revised as appropriate.
The website is not intended for use by children, and CertaPro® does not knowingly collect personal information from or market to children.
Information collected by CertaPro® may be transferred to, and maintained on, computers and/or servers located outside of your state, province, territory or country. By visiting the website, you consent to the transfer and storage of information by CertaPro® as we deem appropriate.
Third Party Sites
The website may contain links to other websites or resources. These links are for your convenience only and are not under our control and are not subject to this Privacy Policy. We recommend that you check the privacy policies of each such website to determine how your information will be used.
Choices About How We Collect and Use Your Information
Tracking Technologies. We use “cookies” on the Website, which are small text files that are stored on a user’s computer and allow websites to remember information about users. Most browsers automatically accept cookies, and you have the choice to set your browser to accept or reject cookies. If you choose to decline cookies, you may not be able to fully experience the features and services made available through the Website.
Changes to This Privacy Policy
From time to time, we may change this Privacy Policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. You are advised to check this privacy policy regularly, as continued use is deemed to be approval of and consent to all such changes.
Comments and Questions
If you have a comment or question about this Privacy Policy, please contact us at [email protected].
Last Modified: August 9, 2017
CertaPro Painters® Website Terms of Use
Welcome to the website (the “Website”) of CertaPro Painters® (“CertaPro®” or “we”, “us” or “our”). The following terms and conditions (the “Terms”) govern your access to and use of the Website.
Acceptance of Terms
Please read these Terms carefully before use of the Website. Your use of the Website will be deemed to be your acceptance of these Terms. If you do not agree with these Terms, do not use the Website.
Intellectual Property Rights
All information, text, photographs, graphics, images, videos, logos, data, software and other materials including CertaPro® trademarks, service marks and copyrights (collectively the “Content”) found on the Website are owned or licensed by CertaPro® and may not be used, copied, broadcast, distributed, uploaded, posted or shared in any way without the express written consent of CertaPro®.
CertaPro® expressly reserves all intellectual property rights in the Content. Nothing contained on the Website grants or should be construed as granting any license or right to use the Content for any purpose without the express written consent of CertaPro®.
Use of the Website
The Website is intended to provide you with information about employment and/or independent contractor opportunities with independently owned and operated franchisees of CertaPro®.
Your use of the Website does not constitute any association, partnership, agency, employment relationship or joint venture between you and CertaPro® and/or any independently owned and operated franchisees of CertaPro®.
You may use the Website only for lawful purposes and in accordance with these Terms. You may not use the Website:
- to violate any applicable law or regulation;
- to infringe the rights of any third party, including without limitation, intellectual property, privacy, and contractual rights;
- for any purpose that is unlawful or prohibited by these Terms;
- to cause harm or damage to any person or entity;
- to interfere with the proper operation of the Website; or
- to upload, post or transmit any material that violates any law, infringes on the rights of any third party or contains defamatory, libelous, abusive, threatening, obscene or otherwise objectionable material (as determined by CertaPro® in its sole discretion).
Third Party Websites
The Website may contain links to other websites or resources. These links are for your convenience only and are not under our control and are not subject to this Privacy Policy. We recommend that you check the privacy policies of each such website to determine how your information will be used.
Privacy Policy
All information we collect on the Website is subject to our Privacy Policy. By using the Website, you consent to all actions taken by CertaPro® with respect to your information in compliance with the Privacy Policy. For a detailed description of CertaPro’s® information collection practices, please see our Privacy Policy, which is incorporated herein by reference.
Disclaimer
THE MATERIALS AND SERVICES PROVIDED ON THE WEBSITE ARE PROVIDED “AS IS” WITHOUT ANY WARRANTIES OF ANY KIND INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF INTELLECTUAL PROPERTY.
CERTAPRO® DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE AVAILABILITY, USE, TIMELINESS, SECURITY, VALIDITY, ACCURACY, OR RELIABILITY OF, OR THE RESULTS OF THE USE OF, OR OTHERWISE RESPECTING, THE CONTENT OF THE WEBSITE.
ANY MATERIAL VIEWED, DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE WEBSITE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL, OR USE OF THE WEBSITE. INFORMATION PUBLISHED AT THIS SITE MAY REFER TO PRODUCTS, PROGRAMS OR SERVICES THAT ARE NOT AVAILABLE IN YOUR JURISDICTION.
BECAUSE SOME JURISDICTIONS PROHIBIT THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU.
Limitation of Liability
IN NO EVENT WILL CERTAPRO® BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, THOSE RESULTING FROM LOST PROFITS, LOST DATA OR BUSINESS INTERRUPTION, OR CAUSED BY OR RELATED TO ERRORS, OMISSIONS, INTERRUPTIONS, DEFECTS, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, LINE FAILURE, AND ALL OTHER DIRECT, INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES) ARISING OUT OF THE USE, INABILITY TO USE, OR THE RESULTS OF USE OF THE WEBSITE, ANY WEBSITES LINKED TO THE WEBSITE, OR THE MATERIALS OR INFORMATION OR SERVICES CONTAINED AT ANY OR ALL SUCH WEBSITES, WHETHER BASED ON WARRANTY, CONTRACT, TORT OR ANY OTHER LEGAL THEORY AND WHETHER OR NOT ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IF YOUR USE OF THE MATERIALS, INFORMATION OR SERVICES FROM THE WEBSITE RESULTS IN THE NEED FOR SERVICING, REPAIR OR CORRECTION OF EQUIPMENT OR DATA, YOU ASSUME ALL COSTS THEREOF. APPLICABLE LAW MAY NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU. NOTWITHSTANDING THE FOREGOING, CERTAPRO’S® TOTAL LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, AND CAUSES OF ACTION, INCLUDING BUT NOT LIMITED TO THOSE BASED ON CONTRACT, TORT OR OTHERWISE, ARISING OUT OF YOUR USE OF THIS WEBSITE, ITS CONTENT OR LINKS, SHALL NOT EXCEED THE AMOUNT YOU PAID TO ACCESS THIS WEBSITE.
Governing Law and Jurisdiction
These Terms and the Privacy Policy shall be construed under the laws of the Commonwealth of Pennsylvania, which laws shall control in the event of any conflict of law. Any action arising out of or relating to these Terms shall be commenced and concluded only in the Commonwealth of Pennsylvania before the Court of Common Pleas of Montgomery County or the United States District Court for the Eastern District of Pennsylvania.
Termination
CertaPro®, in its sole discretion, may terminate or restrict your use or access to the Website for any reason, including, without limitation, if CertaPro® believes you have violated or acted inconsistently with these Terms.
Waiver
CertaPro’s® failure to enforce any portion of the Terms shall not constitute a waiver of any of its rights under these Terms.
Severability
In the event that any provision or part of any provision in these Terms is held invalid or unenforceable by a court or other tribunal of competent jurisdiction, then the provision shall be deemed severed and separated from the other provisions of these Terms, which shall remain in full force and effect. To the extent enforcement is limited, then the provision or provisions so affected shall be deemed to have been modified to the extent necessary to make said provision or provisions enforceable.
Indemnification
YOU AGREE TO DEFEND, INDEMNIFY AND HOLD HARMLESS CERTAPRO® AND ITS PRESENT AND FORMER OFFICERS, EMPLOYEES, SHAREHOLDERS, MEMBERS, DIRECTORS, FRANCHISEES, AGENTS, SERVANTS, REPRESENTATIVES, PARENTS, AFFILIATES, SUCCESSORS, AND ASSIGNS FROM AND AGAINST ANY ACTUAL OR THREATENED CLAIMS, ACTIONS OR DEMANDS, LIABILITIES AND SETTLEMENTS (INCLUDING, WITHOUT LIMITATION, REASONABLE LEGAL AND ACCOUNTING FEES) RESULTING (OR ALLEGED TO RESULT) FROM YOUR USE OF THE WEBSITE IN ANY MANNER THAT VIOLATES OR IS ALLEGED TO VIOLATE ANY APPLICABLE LAW OR THESE TERMS.
Delays and Accessibility
The Website may be subject to limitations, delays, failures or other problems associated with the use of the Internet and electronic communications. From time to time, we may restrict access to all or some parts of the Website. CertaPro® is not liable if the Website is unavailable at any time for any reason.
Changes to Terms
From time to time, we may change these Terms to accommodate new technologies, industry practices, regulatory requirements or for other purposes in our sole discretion. You are advised to check the Terms regularly, as continued use is deemed to be approval of and consent to all such changes.
Changes to Website
We may update the content on the Website from time to time, but its content is not necessarily complete or up-to-date. The materials and services at the Website may be out of date, and CertaPro makes no commitment to update the materials and services at this Website.
Entire Agreement
These Terms and the Privacy Policy constitute the entire integrated agreement between you and CertaPro® with respect to the Website and supersede all prior understandings, agreements, representations and warranties, both written and oral, with respect to the Website.
Comments and Questions
If you have a comment or question about the Terms, please contact us at [email protected].
Last Modified: August 9, 2017
