Marketing Success Manager – Hybrid or Remote
Learn more about the Marketing Success Manager position
Working as a Marketing Success Manager – Hybrid or Remote
CertaPro Painters® is seeking a Marketing Success Manager who is passionate, dynamic, assertive, and has a proven track record for impacting strong marketing performance through the ability to develop, coach and implement successful marketing plans and campaigns. As a Marketing Success Manager, you will be part of a dynamic team dedicated to driving brand growth and supporting our franchise network across diverse markets.
Purpose of the Role
As the Marketing Success Manager at CertaPro Painters®, you will be responsible for driving the marketing efforts of franchisees across both B2C (business-to-consumer) and B2B (business-to-business) segments. You will work with a set group of franchisees and play a critical role in communicating recommended strategies and leading franchisees to execute effective marketing strategies to promote our brand, generate leads, and support the growth of our franchise network. This position requires a strong understanding of both B2C and B2B marketing principles, strong understanding of marketing analytics and their impact to a franchisee business plan, excellent leadership skills, and the ability to collaborate with various stakeholders. This role will report to the Vice President, Brand Strategy.
Essential Functions/Responsibilities
Implementation of regional marketing plans:
Assertively communicate and gain alignment to drive recommended marketing plans aligned with the company’s overall marketing strategy, tailored to specific regions, co-ops/DMAs and franchisee needs. This includes determining individual owner and DMA marketing objectives and recommending proven programs, consulting on budgets, and collaborating with stakeholders on program logistics.
Franchisee support:
Provide guidance and support to franchisees in the development and execution of local marketing initiatives. Assist in adapting national marketing campaigns to regional needs, sharing program results/analytics to guide franchisee decisions and ensuring brand consistency while addressing local market characteristics.
Marketing adoption:
Drive the adoption of centralized marketing programs for franchisees. This includes:
- Ensuring franchisees are adopting and implementing national and local marketing programs through program education, data analysis and results/ROI communication.
- Host ongoing marketing consulting calls and webinars for franchisees.
- Create customized reports and presentations to influence and persuade franchisees to adopt lead generation tactics that work best for their business.
- Collaborate with franchisees and approved vendors for execution of marketing tactics. Work with vendors to understand areas of improvement to maximize local marketing effectiveness.
- Collaborate with members of Marketing and Operations teams to share relevant program details, drive towards collective deadlines, and provide reporting as needed to hit goals.
Co-operative marketing:
- With your assigned franchisees and co-ops, work collaboratively with Performance Marketing Team and General Managers to execute financially prudent, brand compliant, effective integrated media plans that drive brand awareness and year over year co-op and single point growth.
- Manage and track with General Managers the financial performance of co-ops. Report on an established cadence a financial snapshot of co-ops to designated franchisees/steering committees/internal stakeholders. Coordinate timely payment to media vendors.
- Drive the coordination and management of presenting media plans and marketing content to co-ops, including working with steering committees in select markets.
Brand management:
Maintain brand standards and ensure consistent brand messaging across all marketing channels, both online and offline. Collaborate with the brand team to develop marketing materials, campaigns, and guidelines that align with the overall brand strategy to support local/regional/co-op needs.
Relationship management:
Build strong relationships with franchisees, vendors, internal stakeholders and external partners to ensure effective collaboration and support for marketing activities.
- Track performance and communicate franchisee-specific marketing programs and their associated metrics.
- Provide individualized analysis and recommend relevant programs depending on franchisee and business needs.
- Work collaboratively with subject matter experts throughout the company (i.e., Commercial, Digital, Content, Production, Creative) to ensure General Managers have the most up-to-date information and can effectively educate franchisees on information that will positively impact their businesses.
- Works collaboratively with other members of the Marketing team to design strategy and content for topic-specific webinars and co-op meetings.
- Develop relationships with assigned roster of franchisees/co-ops to understand business needs, provide tailored marketing recommendations and act as a direct support for marketing and brand-related franchisee inquiries
Measurement and reporting:
Understand key performance indicators (KPIs) to evaluate marketing campaigns and initiatives with franchisees. Regularly monitor campaign performance, analyze results, and prepare reports to share insights with franchisees and management team. Use data-driven insights to optimize marketing efforts and drive continuous improvement.
Qualifications/Experience Required:
- Bachelor’s degree in marketing, business administration, or a related field
- Proven experience in marketing support or management, preferably within a franchising or multi-location business model
- Demonstrated ability to develop and implement successful marketing plans and campaigns
- Strong understanding of both B2C and B2B marketing strategies and tactics
- Assertive leader with demonstrated success in consultative sales and influencing experienced businesspeople.
- Experience in presenting to groups of 25-30 people.
- Excellent verbal and written communications skills.
- Must demonstrate keen problem-solving skills.
- Excellent customer service skills
- Strong analytical abilities, comfort manipulating and interpreting data, and ability to see beyond the numbers.
- Experience working in a franchise environment or in a multi-location organization is a plus.
- Minimum of 7-10 years professional experience required
Knowledge and Skills Required:
- Facilitation/presentation
- Priority management
- Situational leadership
- Analyzing performance analytics and forming recommendations from data pointsExcellent verbal and written communications skills.
Influence and persuasion
Collaboration with other team members - Software programs such as Microsoft Suite, i.e., Excel, PowerPoint, MS Dynamics, etc.
Knowledge of the franchising industry and understanding of the challenges faced by franchisees is a plus
Evaluation of Performance:
- Budgeted annual KPIs for leads and franchisee adoption of brand marketing programs.
About CertaPro Painters®
Certa ProPainters, Ltd. is the franchisor of independently owned and operated CertaPro Painters® franchised businesses. CertaPro Painters ® is the largest residential and commercial painting franchise in North America, with more than 375 independently owned and operated franchise locations, representing more than 1,500 full time associates and over 6,000 professional painters. Founded in 1992, the backbone of the company is the brand promise and delivery of Certainty, to both its franchisees and its customers. National brand marketing, industry-leading local and regional marketing, focused business planning, and a technology platform that provides real-time information on local and systemwide business performance have created an engine of growth and real excitement in a huge business category. CertaPro Painters ® is headquartered in suburban Philadelphia and is a subsidiary of the Toronto-based FirstService Corporation, the leading North American brand in property services.
Equal Opportunity Employer Statement
CertaPro Painters, Ltd. is an equal opportunity employer. In order to provide equal employment opportunities to all employees and applicants for employment, employment decisions at CertaPro will be based on merit, qualifications, and abilities. CertaPro prohibits discrimination and harassment based on an individual’s race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial, or local laws.
Salary Range – $75,000 – $107,000 plus bonus
Each CertaPro Painters® business is independently owned and operated.
CertaPro Painters® Website Privacy Policy
CertaPro Painters® (“CertaPro®” or “we”, “us” or “our”) respects the privacy needs of users of its website (the “Website”). This Privacy Policy describes the information practices of CertaPro®, including the information that CertaPro® collects about you, how that information is used and shared, and your choices regarding collection and use of that information.
Please review this Privacy Policy carefully before use of the Website. Your use of the Website will be deemed to be your acceptance of this Privacy Policy and the manner in which we collect, use, disclose and otherwise manage your information.
Types of Information We Collect
We collect several types of information from and about users of the Website.
Information We Collect Directly From You.
The Website is intended to provide you with information about employment and/or independent contractor opportunities with independently owned and operated franchisees of CertaPro®. If you submit or input any information via the Website, request information about employment and/or independent contractor opportunities with independently owned and operated franchisees of CertaPro®, submit comments, or otherwise interact with the Website, we collect the information that you manually provide. This information may include personal information such as your name, email address, postal address and telephone number, as well as other information that you may choose to provide such as qualifications, training, background, education, and experience.
Information We Collect Automatically.
CertaPro® may collect certain information automatically, including your IP address, your operating system, your location, the types of Internet browsers and devices you use and information about the way you use the Website. This information may be collected by cookies, web beacons and other technologies.
Use of Your Information by CertaPro®
We use the information that is collected from your use of the Website to provide the information and/or services that you request. In order to do so, we may need to share your information with independently owned and operated CertaPro® franchisees and other third parties.
We may also use the information you provide us to contact you from time to time to provide you with important information, required notices and other promotions and offers.
We may also use the information you provide us or that is that is collected from your use of the Website to monitor or improve the use of the Website, and for internal business analysis or other business purposes.
Disclosure of Your Information
We may share your information with affiliates, franchisees, agents and vendors of CertaPro® for various purposes, including the information that you submit about employment and/or independent contractor opportunities with independently owned and operated franchisees of CertaPro®.
We may disclose your information as required or permitted by law, such as to comply with a subpoena or similar legal process. We may also disclose your information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
We may share aggregated, anonymized data with third parties for marketing, research, analytics and other business purposes.
Data Security
We are concerned about safeguarding the confidentiality of your information. We incorporate reasonable safeguards to protect the information that we process and maintain. Please be aware that although we endeavor to provide reasonable security for information that we process and maintain, no security system can prevent all potential security breaches. Our security policies and procedures are reviewed periodically and revised as appropriate.
The website is not intended for use by children, and CertaPro® does not knowingly collect personal information from or market to children.
Information collected by CertaPro® may be transferred to, and maintained on, computers and/or servers located outside of your state, province, territory or country. By visiting the website, you consent to the transfer and storage of information by CertaPro® as we deem appropriate.
Third Party Sites
The website may contain links to other websites or resources. These links are for your convenience only and are not under our control and are not subject to this Privacy Policy. We recommend that you check the privacy policies of each such website to determine how your information will be used.
Choices About How We Collect and Use Your Information
Tracking Technologies. We use “cookies” on the Website, which are small text files that are stored on a user’s computer and allow websites to remember information about users. Most browsers automatically accept cookies, and you have the choice to set your browser to accept or reject cookies. If you choose to decline cookies, you may not be able to fully experience the features and services made available through the Website.
Changes to This Privacy Policy
From time to time, we may change this Privacy Policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. You are advised to check this privacy policy regularly, as continued use is deemed to be approval of and consent to all such changes.
Comments and Questions
If you have a comment or question about this Privacy Policy, please contact us at [email protected].
Last Modified: August 9, 2017
CertaPro Painters® Website Terms of Use
Welcome to the website (the “Website”) of CertaPro Painters® (“CertaPro®” or “we”, “us” or “our”). The following terms and conditions (the “Terms”) govern your access to and use of the Website.
Acceptance of Terms
Please read these Terms carefully before use of the Website. Your use of the Website will be deemed to be your acceptance of these Terms. If you do not agree with these Terms, do not use the Website.
Intellectual Property Rights
All information, text, photographs, graphics, images, videos, logos, data, software and other materials including CertaPro® trademarks, service marks and copyrights (collectively the “Content”) found on the Website are owned or licensed by CertaPro® and may not be used, copied, broadcast, distributed, uploaded, posted or shared in any way without the express written consent of CertaPro®.
CertaPro® expressly reserves all intellectual property rights in the Content. Nothing contained on the Website grants or should be construed as granting any license or right to use the Content for any purpose without the express written consent of CertaPro®.
Use of the Website
The Website is intended to provide you with information about employment and/or independent contractor opportunities with independently owned and operated franchisees of CertaPro®.
Your use of the Website does not constitute any association, partnership, agency, employment relationship or joint venture between you and CertaPro® and/or any independently owned and operated franchisees of CertaPro®.
You may use the Website only for lawful purposes and in accordance with these Terms. You may not use the Website:
- to violate any applicable law or regulation;
- to infringe the rights of any third party, including without limitation, intellectual property, privacy, and contractual rights;
- for any purpose that is unlawful or prohibited by these Terms;
- to cause harm or damage to any person or entity;
- to interfere with the proper operation of the Website; or
- to upload, post or transmit any material that violates any law, infringes on the rights of any third party or contains defamatory, libelous, abusive, threatening, obscene or otherwise objectionable material (as determined by CertaPro® in its sole discretion).
Third Party Websites
The Website may contain links to other websites or resources. These links are for your convenience only and are not under our control and are not subject to this Privacy Policy. We recommend that you check the privacy policies of each such website to determine how your information will be used.
Privacy Policy
All information we collect on the Website is subject to our Privacy Policy. By using the Website, you consent to all actions taken by CertaPro® with respect to your information in compliance with the Privacy Policy. For a detailed description of CertaPro’s® information collection practices, please see our Privacy Policy, which is incorporated herein by reference.
Disclaimer
THE MATERIALS AND SERVICES PROVIDED ON THE WEBSITE ARE PROVIDED “AS IS” WITHOUT ANY WARRANTIES OF ANY KIND INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF INTELLECTUAL PROPERTY.
CERTAPRO® DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE AVAILABILITY, USE, TIMELINESS, SECURITY, VALIDITY, ACCURACY, OR RELIABILITY OF, OR THE RESULTS OF THE USE OF, OR OTHERWISE RESPECTING, THE CONTENT OF THE WEBSITE.
ANY MATERIAL VIEWED, DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE WEBSITE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL, OR USE OF THE WEBSITE. INFORMATION PUBLISHED AT THIS SITE MAY REFER TO PRODUCTS, PROGRAMS OR SERVICES THAT ARE NOT AVAILABLE IN YOUR JURISDICTION.
BECAUSE SOME JURISDICTIONS PROHIBIT THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU.
Limitation of Liability
IN NO EVENT WILL CERTAPRO® BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, THOSE RESULTING FROM LOST PROFITS, LOST DATA OR BUSINESS INTERRUPTION, OR CAUSED BY OR RELATED TO ERRORS, OMISSIONS, INTERRUPTIONS, DEFECTS, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, LINE FAILURE, AND ALL OTHER DIRECT, INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES) ARISING OUT OF THE USE, INABILITY TO USE, OR THE RESULTS OF USE OF THE WEBSITE, ANY WEBSITES LINKED TO THE WEBSITE, OR THE MATERIALS OR INFORMATION OR SERVICES CONTAINED AT ANY OR ALL SUCH WEBSITES, WHETHER BASED ON WARRANTY, CONTRACT, TORT OR ANY OTHER LEGAL THEORY AND WHETHER OR NOT ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IF YOUR USE OF THE MATERIALS, INFORMATION OR SERVICES FROM THE WEBSITE RESULTS IN THE NEED FOR SERVICING, REPAIR OR CORRECTION OF EQUIPMENT OR DATA, YOU ASSUME ALL COSTS THEREOF. APPLICABLE LAW MAY NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU. NOTWITHSTANDING THE FOREGOING, CERTAPRO’S® TOTAL LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, AND CAUSES OF ACTION, INCLUDING BUT NOT LIMITED TO THOSE BASED ON CONTRACT, TORT OR OTHERWISE, ARISING OUT OF YOUR USE OF THIS WEBSITE, ITS CONTENT OR LINKS, SHALL NOT EXCEED THE AMOUNT YOU PAID TO ACCESS THIS WEBSITE.
Governing Law and Jurisdiction
These Terms and the Privacy Policy shall be construed under the laws of the Commonwealth of Pennsylvania, which laws shall control in the event of any conflict of law. Any action arising out of or relating to these Terms shall be commenced and concluded only in the Commonwealth of Pennsylvania before the Court of Common Pleas of Montgomery County or the United States District Court for the Eastern District of Pennsylvania.
Termination
CertaPro®, in its sole discretion, may terminate or restrict your use or access to the Website for any reason, including, without limitation, if CertaPro® believes you have violated or acted inconsistently with these Terms.
Waiver
CertaPro’s® failure to enforce any portion of the Terms shall not constitute a waiver of any of its rights under these Terms.
Severability
In the event that any provision or part of any provision in these Terms is held invalid or unenforceable by a court or other tribunal of competent jurisdiction, then the provision shall be deemed severed and separated from the other provisions of these Terms, which shall remain in full force and effect. To the extent enforcement is limited, then the provision or provisions so affected shall be deemed to have been modified to the extent necessary to make said provision or provisions enforceable.
Indemnification
YOU AGREE TO DEFEND, INDEMNIFY AND HOLD HARMLESS CERTAPRO® AND ITS PRESENT AND FORMER OFFICERS, EMPLOYEES, SHAREHOLDERS, MEMBERS, DIRECTORS, FRANCHISEES, AGENTS, SERVANTS, REPRESENTATIVES, PARENTS, AFFILIATES, SUCCESSORS, AND ASSIGNS FROM AND AGAINST ANY ACTUAL OR THREATENED CLAIMS, ACTIONS OR DEMANDS, LIABILITIES AND SETTLEMENTS (INCLUDING, WITHOUT LIMITATION, REASONABLE LEGAL AND ACCOUNTING FEES) RESULTING (OR ALLEGED TO RESULT) FROM YOUR USE OF THE WEBSITE IN ANY MANNER THAT VIOLATES OR IS ALLEGED TO VIOLATE ANY APPLICABLE LAW OR THESE TERMS.
Delays and Accessibility
The Website may be subject to limitations, delays, failures or other problems associated with the use of the Internet and electronic communications. From time to time, we may restrict access to all or some parts of the Website. CertaPro® is not liable if the Website is unavailable at any time for any reason.
Changes to Terms
From time to time, we may change these Terms to accommodate new technologies, industry practices, regulatory requirements or for other purposes in our sole discretion. You are advised to check the Terms regularly, as continued use is deemed to be approval of and consent to all such changes.
Changes to Website
We may update the content on the Website from time to time, but its content is not necessarily complete or up-to-date. The materials and services at the Website may be out of date, and CertaPro makes no commitment to update the materials and services at this Website.
Entire Agreement
These Terms and the Privacy Policy constitute the entire integrated agreement between you and CertaPro® with respect to the Website and supersede all prior understandings, agreements, representations and warranties, both written and oral, with respect to the Website.
Comments and Questions
If you have a comment or question about the Terms, please contact us at [email protected].
Last Modified: August 9, 2017
