Marketing Success Manager – Hybrid or Remote

Learn more about the Marketing Success Manager position

Working as a Marketing Success Manager – Hybrid or Remote

CertaPro Painters® is seeking a Marketing Success Manager who is passionate, dynamic, assertive, and has a proven track record for impacting strong marketing performance through the ability to develop, coach and implement successful marketing plans and campaigns. As a Marketing Success Manager, you will be part of a dynamic team dedicated to driving brand growth and supporting our franchise network across diverse markets.


Purpose of the Role

As the Marketing Success Manager at CertaPro Painters®, you will be responsible for driving the marketing efforts of franchisees across both B2C (business-to-consumer) and B2B (business-to-business) segments. You will work with a set group of franchisees and play a critical role in communicating recommended strategies and leading franchisees to execute effective marketing strategies to promote our brand, generate leads, and support the growth of our franchise network. This position requires a strong understanding of both B2C and B2B marketing principles, strong understanding of marketing analytics and their impact to a franchisee business plan, excellent leadership skills, and the ability to collaborate with various stakeholders. This role will report to the Vice President, Brand Strategy.



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Essential Functions/Responsibilities

Implementation of regional marketing plans:

Assertively communicate and gain alignment to drive recommended marketing plans aligned with the company’s overall marketing strategy, tailored to specific regions, co-ops/DMAs and franchisee needs. This includes determining individual owner and DMA marketing objectives and recommending proven programs, consulting on budgets, and collaborating with stakeholders on program logistics.

Franchisee support:

Provide guidance and support to franchisees in the development and execution of local marketing initiatives. Assist in adapting national marketing campaigns to regional needs, sharing program results/analytics to guide franchisee decisions and ensuring brand consistency while addressing local market characteristics.

Marketing adoption:

Drive the adoption of centralized marketing programs for franchisees. This includes:

  • Ensuring franchisees are adopting and implementing national and local marketing programs through program education, data analysis and results/ROI communication.
  • Host ongoing marketing consulting calls and webinars for franchisees.
  • Create customized reports and presentations to influence and persuade franchisees to adopt lead generation tactics that work best for their business.
  • Collaborate with franchisees and approved vendors for execution of marketing tactics. Work with vendors to understand areas of improvement to maximize local marketing effectiveness.
  • Collaborate with members of Marketing and Operations teams to share relevant program details, drive towards collective deadlines, and provide reporting as needed to hit goals.

Co-operative marketing:

  • With your assigned franchisees and co-ops, work collaboratively with Performance Marketing Team and General Managers to execute financially prudent, brand compliant, effective integrated media plans that drive brand awareness and year over year co-op and single point growth.
  • Manage and track with General Managers the financial performance of co-ops. Report on an established cadence a financial snapshot of co-ops to designated franchisees/steering committees/internal stakeholders. Coordinate timely payment to media vendors.
  • Drive the coordination and management of presenting media plans and marketing content to co-ops, including working with steering committees in select markets.

Brand management:

Maintain brand standards and ensure consistent brand messaging across all marketing channels, both online and offline. Collaborate with the brand team to develop marketing materials, campaigns, and guidelines that align with the overall brand strategy to support local/regional/co-op needs.

Relationship management:

Build strong relationships with franchisees, vendors, internal stakeholders and external partners to ensure effective collaboration and support for marketing activities.

  • Track performance and communicate franchisee-specific marketing programs and their associated metrics.
  • Provide individualized analysis and recommend relevant programs depending on franchisee and business needs.
  • Work collaboratively with subject matter experts throughout the company (i.e., Commercial, Digital, Content, Production, Creative) to ensure General Managers have the most up-to-date information and can effectively educate franchisees on information that will positively impact their businesses.
  • Works collaboratively with other members of the Marketing team to design strategy and content for topic-specific webinars and co-op meetings.
  • Develop relationships with assigned roster of franchisees/co-ops to understand business needs, provide tailored marketing recommendations and act as a direct support for marketing and brand-related franchisee inquiries

Measurement and reporting:

Understand key performance indicators (KPIs) to evaluate marketing campaigns and initiatives with franchisees. Regularly monitor campaign performance, analyze results, and prepare reports to share insights with franchisees and management team. Use data-driven insights to optimize marketing efforts and drive continuous improvement.

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Qualifications/Experience Required:

  • Bachelor’s degree in marketing, business administration, or a related field
  • Proven experience in marketing support or management, preferably within a franchising or multi-location business model
  • Demonstrated ability to develop and implement successful marketing plans and campaigns
  • Strong understanding of both B2C and B2B marketing strategies and tactics
  • Assertive leader with demonstrated success in consultative sales and influencing experienced businesspeople.
  • Experience in presenting to groups of 25-30 people.
  • Excellent verbal and written communications skills.
  • Must demonstrate keen problem-solving skills.
  • Excellent customer service skills
  • Strong analytical abilities, comfort manipulating and interpreting data, and ability to see beyond the numbers.
  • Experience working in a franchise environment or in a multi-location organization is a plus.
  • Minimum of 7-10 years professional experience required

Knowledge and Skills Required:

  • Facilitation/presentation
  • Priority management
  • Situational leadership
  • Analyzing performance analytics and forming recommendations from data pointsExcellent verbal and written communications skills.
    Influence and persuasion
    Collaboration with other team members
  • Software programs such as Microsoft Suite, i.e., Excel, PowerPoint, MS Dynamics, etc.
    Knowledge of the franchising industry and understanding of the challenges faced by franchisees is a plus

Evaluation of Performance:

  • Budgeted annual KPIs for leads and franchisee adoption of brand marketing programs.

About CertaPro Painters®

Certa ProPainters, Ltd. is the franchisor of independently owned and operated CertaPro Painters® franchised businesses. CertaPro Painters ® is the largest residential and commercial painting franchise in North America, with more than 375 independently owned and operated franchise locations, representing more than 1,500 full time associates and over 6,000 professional painters. Founded in 1992, the backbone of the company is the brand promise and delivery of Certainty, to both its franchisees and its customers. National brand marketing, industry-leading local and regional marketing, focused business planning, and a technology platform that provides real-time information on local and systemwide business performance have created an engine of growth and real excitement in a huge business category. CertaPro Painters ® is headquartered in suburban Philadelphia and is a subsidiary of the Toronto-based FirstService Corporation, the leading North American brand in property services.

Equal Opportunity Employer Statement

CertaPro Painters, Ltd. is an equal opportunity employer. In order to provide equal employment opportunities to all employees and applicants for employment, employment decisions at CertaPro will be based on merit, qualifications, and abilities. CertaPro prohibits discrimination and harassment based on an individual’s race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial, or local laws.

Salary Range – $75,000 – $107,000 plus bonus