Marketing Manager – Remote

Learn more about the Marketing Manager – Remote position

Working as a Marketing Manager – Remote

CertaPro Painters® is seeking a Marketing Manager who is passionate, dynamic, and has a proven track record of supporting franchise owners and driving business results through the implementation of local and regional marketing programs positioned to drive leads, brand awareness, and market share.

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    • Lead local adoption of foundational marketing programs for franchise owners in specific Co-Op DMA markets
    • Communicate the value and ensure adoption of local, regional, and system-wide marketing programs for each owner in the Co-Op DMA market ranging from digital and print to community marketing and previous customer marketing programs
    • Track performance, compile data, and provide status reports to analyze marketing efforts
    • Work collaboratively with subject matter experts throughout the company to ensure franchise owners have the most up-to-date information, and can effectively educate franchise owners with information to positively impact their businesses
    • Conduct webinars and meetings to discuss the implementation of market-wide marketing campaigns to drive business results
    • Work with others on the Marketing Team to provide franchise owners with information and support launching Co-Op and Single Point Co-Op media campaigns.

This includes:

    • Leading Co-Op Media Meetings and Single Point Co-Op Media Meetings
    • Collaborating with the Operations Team members and franchise owners to determine marketing budgets
    • Coordinating with the Creative Team to activate creative for market-wide campaigns
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Required Qualifications

  • Minimum of 7-10 years professional marketing experience required
  • Assertive leader with demonstrated success in marketing, account management, consultative sales, and influencing experienced businesspeople
  • Excellent written and verbal communication skills with experience giving presentations to large groups both in-person and virtually
  • Keen problem-solving skills
  • Excellent customer service skills
  • Proven ability to execute effective priority management
  • Strong analytical abilities, comfort manipulating data, and ability to see beyond the numbers
  • Experience with software programs such Microsoft Suite, i.e., Excel, PowerPoint, etc.
  • Experience working in a franchise environment, or in a multi-location organization is a plus
  • Bachelor’s degree in Marketing, Communications, or similar subject area preferred
  • Client-facing, marketing agency experience preferred
  • Ability and willingness to travel required – 20%

Benefits and compensation

  • Salary Range – $70,000 – $90,000 plus bonus

About CertaPro Painters®

Certa ProPainters, Ltd. is the franchisor of independently owned and operated CertaPro Painters franchised businesses. CertaPro Painters is the largest residential and commercial painting franchise in North America, with more than 375 independently owned and operated franchise locations, representing more than 1,500 full time associates and over 6,000 professional painters. Founded in 1992, the backbone of the company is the brand promise and delivery of Certainty, to both its franchisees and its customers. National brand marketing, industry-leading local and regional marketing, focused business planning, and a technology platform that provides real-time information on local and national business performance have created an engine of growth and real excitement in a huge business category. CertaPro Painters is headquartered in suburban Philadelphia and is a subsidiary of the Toronto-based FirstService Corporation, the leading North American brand in property services.

Equal Opportunity Employer Statement

Certa ProPainters, Ltd. is an equal opportunity employer. In order to provide equal employment opportunities to all employees and applicants for employment, employment decisions at CertaPro will be based on merit, qualifications, and abilities. CertaPro prohibits discrimination and harassment based on an individual’s race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial, or local laws.