Director, Internal and External Communication and PR – Hybrid or Remote

Learn more about the Director, Internal and External Communication and PR Position with Certa ProPainters, Ltd.

Working as the Director, Internal and External Communication and PR

Certa ProPainters, Ltd., the largest residential painting contractor in North America, is seeking an experienced, enthusiastic, and dynamic Director of Internal and External Communication and PR to lead our company’s communication efforts. The ideal candidate will be a strategic thinker, a natural communicator, and a proven leader with a strong history of success in building and executing comprehensive communication strategies to amplify brand awareness and deliver value to its franchisees.

This role reports directly to the Chief Brand Officer and will work with leadership to build a communication strategy to drive demand for CertaPro Painters® at the system-wide, regional, and local level for both residential and commercial business.

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Essential Functions/ Responsibilities:

  • Develop and implement an integrated communication and public relations strategy that aligns with the company’s vision, mission, and values of delivering what you promise, having pride in what you do, respecting the individual, practicing continuous improvement, and embracing possibilities.
  • Serve as the company’s spokesperson and liaise with media outlets, influencers, and other stakeholders to ensure effective communication and visibility of Certa ProPainters, Ltd.’s values and commitments.
  • Build and maintain positive relationships with internal and external stakeholders, including franchisees, customers, vendors, and partners, by embodying Certa ProPainters, Ltd.’s values and commitments in all communication efforts.
  • Manage the company’s internal communication channels, including intranet, email newsletters, and other communication tools, to ensure consistent messaging and engagement among employees and franchisees that reflects Certa ProPainters, Ltd.’s values and commitments.
  • Oversee the development and execution of all external communication materials, including press releases, social media content, marketing collateral, and other communication materials, which showcase Certa ProPainters, Ltd.’s values and commitments to quality, expertise, and customer service.
  • Collaborate with cross-functional teams to ensure effective communication and integration across all company functions, including sales, marketing, operations, and customer service, which reflects Certa ProPainters, Ltd.’s values and commitments.
  • Develop and manage the company’s crisis communication plan and provide guidance and support to other leaders during critical situations that upholds Certa ProPainters, Ltd.’s values and commitments.
  • Monitor and analyze communication and PR metrics to evaluate the effectiveness of communication strategies and identify opportunities for improvement that align with Certa ProPainters, Ltd.’s values and commitments.
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Qualifications/Experience Required:

  • Bachelor’s degree in Communication, Public Relations, Journalism, or a related field.
  • 7+ years of experience in corporate communication, public relations, or a related field, with a proven track record of success in developing and executing communication strategies that align with company values and commitments.
  • 5+ years of B2B and B2C experience
  • Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and effectively while reflecting Certa ProPainters, Ltd.’s values and commitments.
  • Strong leadership and interpersonal skills, with the ability to build and maintain positive relationships with internal and external stakeholders that reflect Certa ProPainters, Ltd.’s values and commitments.
  • Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously while upholding Certa ProPainters, Ltd.’s values and commitments.
  • Knowledge of best practices in communication and PR, including crisis communication, media relations, and social media management that align with Certa ProPainters, Ltd.’s values and commitments.
  • Experience in the home services industry or related field is a plus.

Knowledge and Skills Required:

  • Passion for amplifying a brand through paid and earned media
  • Demonstrated success with cross-department collaboration
  • Excellent communication skills
  • Strong time and project-management skills
  • Proficiency with all standard office productivity tools
  • Excellent interpersonal communication and client relation skills

About CertaPro Painters®

Certa ProPainters, Ltd. is the franchisor of independently owned and operated CertaPro Painters® franchised businesses. CertaPro Painters® is the largest residential and commercial painting franchise in North America, with more than 375 independently owned and operated franchise locations, representing more than 1,500 full time associates and over 6,000 professional painters. Founded in 1992, the backbone of the company is the brand promise and delivery of Certainty, to both its franchisees and its customers. National brand marketing, industry-leading local and regional marketing, focused business planning, and a technology platform that provides real-time information on local and national business performance have created an engine of growth and real excitement in a huge business category. CertaPro Painters® is headquartered in suburban Philadelphia and is a subsidiary of the Toronto-based FirstService Corporation, the leading North American brand in property services.

Equal Opportunity Employer Statement

CertaPro Painters, Ltd. is an equal opportunity employer. In order to provide equal employment opportunities to all employees and applicants for employment, employment decisions at CertaPro Painters® will be based on merit, qualifications, and abilities. CertaPro Painters® prohibits discrimination and harassment based on an individual’s race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial, or local laws.

Salary Range – $110,00 – $140,000 plus bonus

Certa ProPainters, Ltd. is an equal opportunity employer.