Digital Marketing Specialist

Learn more about the Digital Marketing Specialist Position with Certa ProPainters, Ltd.

Working as a Digital Marketing Specialist

Location: Audubon, PA

Certa ProPainters, Ltd. is looking for a well-organized and eager to learn Digital Marketing Specialist to join its corporate digital marketing team. The team oversees central marketing and communications working with stakeholders across the CertaPro Painters® franchise network, which consists of more than 350 independently owned and operated franchised businesses. The Specialist will assist franchisees and Regional Marketing Managers in supporting their digital marketing efforts through the management of approved digital marketing agencies and the implementation of digital strategies.

The Digital Marketing Specialist assists with managing the day-to-day digital marketing and advertising functions carried out by the marketing team in support of lead generation and visibility goals. The position reports to the Senior Digital Marketing Manager and works collaboratively with the marketing team.

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Essential Functions

  • Support the digital team with paid, owned, and earned media initiatives across Facebook, Pinterest, Instagram, YouTube, Google, and more
  • Support the team’s innovation projects to improve our customer’s digital experience with the brand
  • Help drive local search visibility through maintenance of local listings on YEXT
  • Assist the digital team with strategic, SEO-focused content creation initiatives for our websites, blog, and backlining strategy
  • Assist in pulling internal reports and compiling findings and executive summaries
  • Coordinate with the Development team to set up social media accounts for new franchisees and other social media projects including community moderation, new account setup, and account cleanup
  • Assist with reporting requests and other marketing team duties as assigned
  • Assist with PR-related content regarding in-office events and training sessions along with Facebook group moderation
  • Support franchisees with setup and optimization of third-party listings including HomeAdvisor and Angie’s List
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Qualifications and requirements

  • 1 or more years related work or internship experience, preferably in marketing or advertising
  • Bachelor’s degree in Advertising, Communications, Journalism, Marketing, or a related field, or equivalent combination of education and experience
  • Experience in marketing and advertising activities such as project management, campaign management, copywriting, and/or reporting
  • Familiarity with Google platforms, such as Analytics and Google My Business
  • Experience with social media platforms and strategies, especially Facebook
  • Strong time and project-management skills
  • Proficiency with all standard office productivity tools – Excel pivot tables a plus
  • Excellent interpersonal communication and client relation skills

Certa ProPainters, Ltd. is an equal opportunity employer.